AT&T has developed a social content series, #StrongCan, consisting of multi-platform, multi-format “docu-stories” which showcase how real people realize amazing accomplishments and overcome impressive obstacles thanks to the promise of the nation’s strongest 4G LTE signal.
The films have been launched on AT&T social platforms along with cinemagraphs and Instagram portraits. Among the new videos is this one which introduces us to Chris Hadjez, director of the all-volunteer Marine Animal Rescue society. We see how, for example, the early diagnosis of a veterinarian–whom Hadjez connects with via tablet–is critical in the fate of a rescued marine animal.
The work was created by Organic and BBDO, AT&T’s digital and creative partners respectively, and directed by Andrew Wonder.
Credits
Client AT&T Agencies Organic, BBDO New York, BBDO Atlanta David Lubars, chief creative officer, BBDO Worldwide; Greg Hahn, chief creative officer, BBDO NY; Matt MacDonald, executive creative director (BBDO NY); Niraj Zaveri, creative director (BBDO NY); Chris Kelly, chief creative officer (Organic); Paul Kekalos, executive creative director (Organic); Marney Kerr, creative director (Organic); Marilyn Manno, copywriter (Organic); Justin Lerner, copywriter (BBDO NY); Jess Jacklin, producer (BBDO NY); Abby Berman, project manager (Organic); Dave Krugman, social editor (BBDO NY); Courtney Fallow, digital/print producer (BBDO NY); Melissa Chester, music producer (BBDO NY). Production Warhorse Andrew Wonder, director; Alon Simcha, producer; Cameron Michael, DP; Max Phillips, sound. Editorial Wax Editorial Stephen Jess + Jason Sager, editors; Toni Limpari, exec producer; Evan Meeker, producer. Audio Post Sonic Union Mike Marinelli, mixer.
Developed pro-bono by creative agency GUT Miami for The Ad Council, this long-form PSA for parents and those with youth in their lives features real students and their parents--not actors--attending what they think is a student debate on the question, “Who holds the greatest responsibility to address the gun violence that impacts children and teens?” As the students answer, it becomes clear that gun violence prevention is not a divisive two-sided debate and that we can agree on a lot when it comes to the issue. The “debate” stops as the students confront the audience and unite behind the chilling stat that gun injuries are the number one cause of death for children and teens in America. Viewers are encouraged to take action by visiting AgreeToAgree.org, where individuals can learn about gun violence and how to have conversations with their communities supported by conversations guides and resources.
Lauren Greenfield directed this “Agree to Agree” campaign PSA via Institute, the production company she founded.
The Ad Council launched its overall “Agree to Agree” campaign today (2/27) at Northwell Health’s 6th annual Gun Violence Prevention Forum.
“Gun violence in America impacts us all and, tragically, it is the leading cause of death for children and teens in the United States,” said Michelle Hillman, chief campaign development officer, the Ad Council. “It is time we change the belief that conversations about gun violence always end in a heated debate or impasse. This powerful new work shows that we all have a role in creating positive change, starting from the common ground we share.”
“Gun violence is perceived as a highly charged and divisive topic, so we knew we had to take a different approach to break... Read More
