AT&T has developed a social content series, #StrongCan, consisting of multi-platform, multi-format “docu-stories” which showcase how real people realize amazing accomplishments and overcome impressive obstacles thanks to the promise of the nation’s strongest 4G LTE signal.
The films have been launched on AT&T social platforms along with cinemagraphs and Instagram portraits. Among the new videos is this one which introduces us to Chris Hadjez, director of the all-volunteer Marine Animal Rescue society. We see how, for example, the early diagnosis of a veterinarian–whom Hadjez connects with via tablet–is critical in the fate of a rescued marine animal.
The work was created by Organic and BBDO, AT&T’s digital and creative partners respectively, and directed by Andrew Wonder.
Credits
Client AT&T Agencies Organic, BBDO New York, BBDO Atlanta David Lubars, chief creative officer, BBDO Worldwide; Greg Hahn, chief creative officer, BBDO NY; Matt MacDonald, executive creative director (BBDO NY); Niraj Zaveri, creative director (BBDO NY); Chris Kelly, chief creative officer (Organic); Paul Kekalos, executive creative director (Organic); Marney Kerr, creative director (Organic); Marilyn Manno, copywriter (Organic); Justin Lerner, copywriter (BBDO NY); Jess Jacklin, producer (BBDO NY); Abby Berman, project manager (Organic); Dave Krugman, social editor (BBDO NY); Courtney Fallow, digital/print producer (BBDO NY); Melissa Chester, music producer (BBDO NY). Production Warhorse Andrew Wonder, director; Alon Simcha, producer; Cameron Michael, DP; Max Phillips, sound. Editorial Wax Editorial Stephen Jess + Jason Sager, editors; Toni Limpari, exec producer; Evan Meeker, producer. Audio Post Sonic Union Mike Marinelli, mixer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
