AT&T has developed a social content series, #StrongCan, consisting of multi-platform, multi-format “docu-stories” which showcase how real people realize amazing accomplishments and overcome impressive obstacles thanks to the promise of the nation’s strongest 4G LTE signal.
The films have been launched on AT&T social platforms along with cinemagraphs and Instagram portraits. Among the new videos is this one which introduces us to Chris Hadjez, director of the all-volunteer Marine Animal Rescue society. We see how, for example, the early diagnosis of a veterinarian–whom Hadjez connects with via tablet–is critical in the fate of a rescued marine animal.
The work was created by Organic and BBDO, AT&T’s digital and creative partners respectively, and directed by Andrew Wonder.
Credits
Client AT&T Agencies Organic, BBDO New York, BBDO Atlanta David Lubars, chief creative officer, BBDO Worldwide; Greg Hahn, chief creative officer, BBDO NY; Matt MacDonald, executive creative director (BBDO NY); Niraj Zaveri, creative director (BBDO NY); Chris Kelly, chief creative officer (Organic); Paul Kekalos, executive creative director (Organic); Marney Kerr, creative director (Organic); Marilyn Manno, copywriter (Organic); Justin Lerner, copywriter (BBDO NY); Jess Jacklin, producer (BBDO NY); Abby Berman, project manager (Organic); Dave Krugman, social editor (BBDO NY); Courtney Fallow, digital/print producer (BBDO NY); Melissa Chester, music producer (BBDO NY). Production Warhorse Andrew Wonder, director; Alon Simcha, producer; Cameron Michael, DP; Max Phillips, sound. Editorial Wax Editorial Stephen Jess + Jason Sager, editors; Toni Limpari, exec producer; Evan Meeker, producer. Audio Post Sonic Union Mike Marinelli, mixer.
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick.
The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs.
“I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years.
Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system.
“There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
