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    Director Will Robson-Scott, London Agency Exposure Shine A Light On “The Hijabi Boxer” With Samsung Smartphone’s Ultra Nightography

    By SHOOTUpdated:No Comments1843 Views

    Samsung UK has launched Nocturnal Narratives, a series of three short films directed by Will Robson-Scott via production house Somesuch for London agency Exposure.

    The campaign was created especially to capture the nocturnal lives of three diverse and unique individuals, all made possible with Samsung Galaxy S22 technology.

    Armed with the Galaxy S22 Ultra Nightography features, Robson-Scott and Samsung shone a light on people whose stories involve overcoming obstacles to live their passions which get them out of bed in the dead of night or keeps them awake until first light.

    This film focus on a pioneering boxer, Safiyyah “The Hijabi Boxer” Syeed.

    Ashrita Seshadri, head of brand marketing at Samsung UK, said: “Celebrating the launch of the Galaxy S22 series, these films showcase the incredible Nightography capabilities on the new devices. Through telling these unseen individual stories and premiering them with our director, we hope to inspire the next generation of filmmakers and push the boundaries of what a smartphone can do.”

    Credits

    Client Samsung UK Agency Exposure, London Robin Ek, executive creative director; James Hogwood, creative director; Russell Hunt, sr. designer; Selina Sekhon, creative services manager; Nicola Davies, head of strategy; Iris Garavito, sr. strategist; Tash Buddle, sr. producer; Biba Thomas, producer. Production Somesuch Will Hunt, director.

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:ExposureSamsungSomesuchWill Robson-Scott



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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