After a group enjoys a meal at a restaurant, one guy says he’s picking up the check–except he’s an alligator with short reptilian arms that can’t quite reach the check, leaving it to another at the table to pay the bill.
Stiffing someone else is what the guy with alligator arms does–just like what GEICO does is save people money on insurance.
Wayne McClammy of Hungry Man directed this spot, titled “Check,” for The Martin Agency.
Client GEICO Agency The Martin Agency Joe Alexander, chief creative officer; Wade Alger, Steve Bassett, group creative directors; Sean Riley, creative director; Ken Marcus, sr. copywriter; Brett Alexander, executive producer; Heather Tanton, sr. broadcast producer; Sara Montgomery, jr. broadcast producer. Production Hungry Man Wayne McClammy, director; Kevin Byrne, managing partner/exec producer; Dan Duffy, exec producer/head of sales; Mino Jarjoura, Nancy Hacohen, exec producers; Dave Bernstein, producer; Shelly Silverman, production supervisor. Editorial Rock Paper Scissors Christjan Jordan, editor; Pieter Viljoen, assistant editor; Angela Dorian, exec producer; Helena Lee, producer. Postproduction Moving Picture Company Ricky Gausis, colorist. Animation/VFX Moving Picture Company Elexis Stearn, exec producer; Juliet Tierney, sr. producer; Valentina Cokonis, production coordinator; Goutham Hampankatta, line producer; Mark Holden, Flame lead; Janice Tso, Jim Spratling, Nuke artists; Jason Schugardt, VFX supervisor/head of 3D; Tim Kafka, lead lighter; Jessica Groom, render/look development; Partha Modal, DMP; Nishanth Shrinivasa, 3D supervisor. Music/Sound Design Q Department Audio Post Rainmaker Studios Jeff McManus, engineer/mixer
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
