After a group enjoys a meal at a restaurant, one guy says he’s picking up the check–except he’s an alligator with short reptilian arms that can’t quite reach the check, leaving it to another at the table to pay the bill.
Stiffing someone else is what the guy with alligator arms does–just like what GEICO does is save people money on insurance.
Wayne McClammy of Hungry Man directed this spot, titled “Check,” for The Martin Agency.
Client GEICO Agency The Martin Agency Joe Alexander, chief creative officer; Wade Alger, Steve Bassett, group creative directors; Sean Riley, creative director; Ken Marcus, sr. copywriter; Brett Alexander, executive producer; Heather Tanton, sr. broadcast producer; Sara Montgomery, jr. broadcast producer. Production Hungry Man Wayne McClammy, director; Kevin Byrne, managing partner/exec producer; Dan Duffy, exec producer/head of sales; Mino Jarjoura, Nancy Hacohen, exec producers; Dave Bernstein, producer; Shelly Silverman, production supervisor. Editorial Rock Paper Scissors Christjan Jordan, editor; Pieter Viljoen, assistant editor; Angela Dorian, exec producer; Helena Lee, producer. Postproduction Moving Picture Company Ricky Gausis, colorist. Animation/VFX Moving Picture Company Elexis Stearn, exec producer; Juliet Tierney, sr. producer; Valentina Cokonis, production coordinator; Goutham Hampankatta, line producer; Mark Holden, Flame lead; Janice Tso, Jim Spratling, Nuke artists; Jason Schugardt, VFX supervisor/head of 3D; Tim Kafka, lead lighter; Jessica Groom, render/look development; Partha Modal, DMP; Nishanth Shrinivasa, 3D supervisor. Music/Sound Design Q Department Audio Post Rainmaker Studios Jeff McManus, engineer/mixer
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
