After a group enjoys a meal at a restaurant, one guy says he’s picking up the check–except he’s an alligator with short reptilian arms that can’t quite reach the check, leaving it to another at the table to pay the bill.
Stiffing someone else is what the guy with alligator arms does–just like what GEICO does is save people money on insurance.
Wayne McClammy of Hungry Man directed this spot, titled “Check,” for The Martin Agency.
Client GEICO Agency The Martin Agency Joe Alexander, chief creative officer; Wade Alger, Steve Bassett, group creative directors; Sean Riley, creative director; Ken Marcus, sr. copywriter; Brett Alexander, executive producer; Heather Tanton, sr. broadcast producer; Sara Montgomery, jr. broadcast producer. Production Hungry Man Wayne McClammy, director; Kevin Byrne, managing partner/exec producer; Dan Duffy, exec producer/head of sales; Mino Jarjoura, Nancy Hacohen, exec producers; Dave Bernstein, producer; Shelly Silverman, production supervisor. Editorial Rock Paper Scissors Christjan Jordan, editor; Pieter Viljoen, assistant editor; Angela Dorian, exec producer; Helena Lee, producer. Postproduction Moving Picture Company Ricky Gausis, colorist. Animation/VFX Moving Picture Company Elexis Stearn, exec producer; Juliet Tierney, sr. producer; Valentina Cokonis, production coordinator; Goutham Hampankatta, line producer; Mark Holden, Flame lead; Janice Tso, Jim Spratling, Nuke artists; Jason Schugardt, VFX supervisor/head of 3D; Tim Kafka, lead lighter; Jessica Groom, render/look development; Partha Modal, DMP; Nishanth Shrinivasa, 3D supervisor. Music/Sound Design Q Department Audio Post Rainmaker Studios Jeff McManus, engineer/mixer
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
