A soccer player scores a pivotal goal as World Cup fever is rampant. He goes into a prolonged–very prolonged–slide all around the stadium to celebrate.
As the slide continues with no end in sight, a spokesman notes that as long as soccer players celebrate with a slide, you can count on GEICO to save you money.
Wayne McClammy of Hungry Man directed “Slide” for The Martin Agency.
Client GEICO Agency The Martin Agency Justin Harris, Neel Williams, VPs, creative directors; Heather Collier, sr. content producer; Catherine Kennedy, jr. content producer. Production Hungry Man Wayne McClammy, director; Rick Jarjoura, producer; Kevin Byrne, executive producer/managing partner; Dan Duffy, executive producer/director of sales; Mino Jarjoura, exec producer; Brian Stevens, assistant director; Francisco Blanc, art director. Postproduction/VFX The Mill John Leonti, creative director; Chris “Badger” Knight, creative director; Anastasia von Rahl, exec producer. Editorial Rock Paper Scissors Christian Jordan, editor; Rana Martin, executive editorial producer.
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
