A soccer player scores a pivotal goal as World Cup fever is rampant. He goes into a prolonged–very prolonged–slide all around the stadium to celebrate.
As the slide continues with no end in sight, a spokesman notes that as long as soccer players celebrate with a slide, you can count on GEICO to save you money.
Wayne McClammy of Hungry Man directed “Slide” for The Martin Agency.
Client GEICO Agency The Martin Agency Justin Harris, Neel Williams, VPs, creative directors; Heather Collier, sr. content producer; Catherine Kennedy, jr. content producer. Production Hungry Man Wayne McClammy, director; Rick Jarjoura, producer; Kevin Byrne, executive producer/managing partner; Dan Duffy, executive producer/director of sales; Mino Jarjoura, exec producer; Brian Stevens, assistant director; Francisco Blanc, art director. Postproduction/VFX The Mill John Leonti, creative director; Chris “Badger” Knight, creative director; Anastasia von Rahl, exec producer. Editorial Rock Paper Scissors Christian Jordan, editor; Rana Martin, executive editorial producer.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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