A soccer player scores a pivotal goal as World Cup fever is rampant. He goes into a prolonged–very prolonged–slide all around the stadium to celebrate.
As the slide continues with no end in sight, a spokesman notes that as long as soccer players celebrate with a slide, you can count on GEICO to save you money.
Wayne McClammy of Hungry Man directed “Slide” for The Martin Agency.
Client GEICO Agency The Martin Agency Justin Harris, Neel Williams, VPs, creative directors; Heather Collier, sr. content producer; Catherine Kennedy, jr. content producer. Production Hungry Man Wayne McClammy, director; Rick Jarjoura, producer; Kevin Byrne, executive producer/managing partner; Dan Duffy, executive producer/director of sales; Mino Jarjoura, exec producer; Brian Stevens, assistant director; Francisco Blanc, art director. Postproduction/VFX The Mill John Leonti, creative director; Chris “Badger” Knight, creative director; Anastasia von Rahl, exec producer. Editorial Rock Paper Scissors Christian Jordan, editor; Rana Martin, executive editorial producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
