Director Wayne McClammy of Hungry Man directed this spot in which two camels at the zoo have to put up with people exuberantly bellowing out “It’s Hump Day” to them at every turn.
Finally we hear the two camels speak, with one noting, “It’s not even Wednesday.”
A voiceover relates, “If you’re a camel, you put up with this all the time. It’s what you do. If you want to save 15 percent or more on car insurance, you switch to GEICO. It’s what you do.”
This follow-up to the famed “Hump Day” office spot came from a creative ensemble at The Martin Agency, with visual effects by The Mill.
Credits
Client GEICO Agency The Martin Agency, Richmond, VA Joe Alexander, chief creative director; Steve Bassett, Wade Alger, sr. VPs/group creative directors; Sean Riley, sr. VP/creative director/art director; Ken Marcus, sr. copywriter; Molly Schaaf, VP/executive broadcast producer; Sam Tucker, VFX/finishing producer; Emily Taylor, jr. producer. Production Hungry Man Wayne McClammy, director; Bryan Newman, DP; Mino Jarjoura, exec producer; Nate Young, producer. Editorial MacKenzie Cutler Ian MacKenzie, editor; Nick Divers, assistant editor; Sasha Hirschfield, exec producer; Evan Meeker, editorial producer. VFX/Post The Mill Fergus McCall, colorist; Kevin Ives, Sandor Toledo, CG leads; Randy McEntee, lead compositor; Colin Blaney, exec producer; Sumer Zuberi, producer; John Leonti, VFX supervisor. Audio Post Rainmaker Studios Jeff McManus, engineer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
