Director Wayne McClammy of Hungry Man directed this spot in which two camels at the zoo have to put up with people exuberantly bellowing out “It’s Hump Day” to them at every turn.
Finally we hear the two camels speak, with one noting, “It’s not even Wednesday.”
A voiceover relates, “If you’re a camel, you put up with this all the time. It’s what you do. If you want to save 15 percent or more on car insurance, you switch to GEICO. It’s what you do.”
This follow-up to the famed “Hump Day” office spot came from a creative ensemble at The Martin Agency, with visual effects by The Mill.
CreditsClient GEICO Agency The Martin Agency, Richmond, VA Joe Alexander, chief creative director; Steve Bassett, Wade Alger, sr. VPs/group creative directors; Sean Riley, sr. VP/creative director/art director; Ken Marcus, sr. copywriter; Molly Schaaf, VP/executive broadcast producer; Sam Tucker, VFX/finishing producer; Emily Taylor, jr. producer. Production Hungry Man Wayne McClammy, director; Bryan Newman, DP; Mino Jarjoura, exec producer; Nate Young, producer. Editorial MacKenzie Cutler Ian MacKenzie, editor; Nick Divers, assistant editor; Sasha Hirschfield, exec producer; Evan Meeker, editorial producer. VFX/Post The Mill Fergus McCall, colorist; Kevin Ives, Sandor Toledo, CG leads; Randy McEntee, lead compositor; Colin Blaney, exec producer; Sumer Zuberi, producer; John Leonti, VFX supervisor. Audio Post Rainmaker Studios Jeff McManus, engineer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
To land the relatable... Read More