Director Wayne McClammy of Hungry Man directed this spot in which two camels at the zoo have to put up with people exuberantly bellowing out “It’s Hump Day” to them at every turn.
Finally we hear the two camels speak, with one noting, “It’s not even Wednesday.”
A voiceover relates, “If you’re a camel, you put up with this all the time. It’s what you do. If you want to save 15 percent or more on car insurance, you switch to GEICO. It’s what you do.”
This follow-up to the famed “Hump Day” office spot came from a creative ensemble at The Martin Agency, with visual effects by The Mill.
Credits
Client GEICO Agency The Martin Agency, Richmond, VA Joe Alexander, chief creative director; Steve Bassett, Wade Alger, sr. VPs/group creative directors; Sean Riley, sr. VP/creative director/art director; Ken Marcus, sr. copywriter; Molly Schaaf, VP/executive broadcast producer; Sam Tucker, VFX/finishing producer; Emily Taylor, jr. producer. Production Hungry Man Wayne McClammy, director; Bryan Newman, DP; Mino Jarjoura, exec producer; Nate Young, producer. Editorial MacKenzie Cutler Ian MacKenzie, editor; Nick Divers, assistant editor; Sasha Hirschfield, exec producer; Evan Meeker, editorial producer. VFX/Post The Mill Fergus McCall, colorist; Kevin Ives, Sandor Toledo, CG leads; Randy McEntee, lead compositor; Colin Blaney, exec producer; Sumer Zuberi, producer; John Leonti, VFX supervisor. Audio Post Rainmaker Studios Jeff McManus, engineer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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