Wayne McClammy of Hungry Man directed this commercial titled “Lose-onic Plague” featuring the character Dr. Aftkings, a specialist in diagnosing and treating fans who don’t have enough fantasy sports in their lives. His patients have various maladies, including “Lose-onic Plague” in this spot, part of a comedy campaign conceived by creatives at Deustch NY. The cure, according to the offbeat doctor, is DraftKings.
Credits
Client Draftkings Agency Deutsch New York Pete Favat, chief creative officer, North America; Dan Kelleher, chief creative officer, NY; Pete Johnson, executive creative director; Krish Karunanidhi, art director; Justin Lee, Jim LeMaitre, Jonathan Mackler, copywriters; Joe Calabrese, director of integrated production; Shane Smith, executive producer; Rachel Mercer, head of digital strategy & invention; Sidney Henne, Rachel Gruber, sr. strategists. Production Hungry Man Wayne McClammy, director; Mini Jarjoura, exec producer; Dave Bernstein, line producer; Bryan Newman, DP. Editorial Cutting Room Chuck Willis, editor; Susan Willis, managing partner; Anna Petitti, exec producer. Telecine Company 3 Tim Masick, sr. colorist. VFX Light of Day Colin Stackpole, creative director/partner; Pete DeAndrea, Flame artist; Music/Licensed Music Tracks Extreme Music Track: XCD070_01 SUPERBAD Audio Post Duotone Andy Green, audio engineer; Greg Tiefenbrun, exec producer. End Tag Animation/Graphics Light of Day Colin Stackpole, creative director/partner; Pete DeAndrea, Flame artist.
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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