Wayne McClammy of Hungry Man directed this commercial titled “Lose-onic Plague” featuring the character Dr. Aftkings, a specialist in diagnosing and treating fans who don’t have enough fantasy sports in their lives. His patients have various maladies, including “Lose-onic Plague” in this spot, part of a comedy campaign conceived by creatives at Deustch NY. The cure, according to the offbeat doctor, is DraftKings.
Credits
Client Draftkings Agency Deutsch New York Pete Favat, chief creative officer, North America; Dan Kelleher, chief creative officer, NY; Pete Johnson, executive creative director; Krish Karunanidhi, art director; Justin Lee, Jim LeMaitre, Jonathan Mackler, copywriters; Joe Calabrese, director of integrated production; Shane Smith, executive producer; Rachel Mercer, head of digital strategy & invention; Sidney Henne, Rachel Gruber, sr. strategists. Production Hungry Man Wayne McClammy, director; Mini Jarjoura, exec producer; Dave Bernstein, line producer; Bryan Newman, DP. Editorial Cutting Room Chuck Willis, editor; Susan Willis, managing partner; Anna Petitti, exec producer. Telecine Company 3 Tim Masick, sr. colorist. VFX Light of Day Colin Stackpole, creative director/partner; Pete DeAndrea, Flame artist; Music/Licensed Music Tracks Extreme Music Track: XCD070_01 SUPERBAD Audio Post Duotone Andy Green, audio engineer; Greg Tiefenbrun, exec producer. End Tag Animation/Graphics Light of Day Colin Stackpole, creative director/partner; Pete DeAndrea, Flame artist.
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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