Wayne McClammy of Hungry Man directed this commercial titled “Lose-onic Plague” featuring the character Dr. Aftkings, a specialist in diagnosing and treating fans who don’t have enough fantasy sports in their lives. His patients have various maladies, including “Lose-onic Plague” in this spot, part of a comedy campaign conceived by creatives at Deustch NY. The cure, according to the offbeat doctor, is DraftKings.
Credits
Client Draftkings Agency Deutsch New York Pete Favat, chief creative officer, North America; Dan Kelleher, chief creative officer, NY; Pete Johnson, executive creative director; Krish Karunanidhi, art director; Justin Lee, Jim LeMaitre, Jonathan Mackler, copywriters; Joe Calabrese, director of integrated production; Shane Smith, executive producer; Rachel Mercer, head of digital strategy & invention; Sidney Henne, Rachel Gruber, sr. strategists. Production Hungry Man Wayne McClammy, director; Mini Jarjoura, exec producer; Dave Bernstein, line producer; Bryan Newman, DP. Editorial Cutting Room Chuck Willis, editor; Susan Willis, managing partner; Anna Petitti, exec producer. Telecine Company 3 Tim Masick, sr. colorist. VFX Light of Day Colin Stackpole, creative director/partner; Pete DeAndrea, Flame artist; Music/Licensed Music Tracks Extreme Music Track: XCD070_01 SUPERBAD Audio Post Duotone Andy Green, audio engineer; Greg Tiefenbrun, exec producer. End Tag Animation/Graphics Light of Day Colin Stackpole, creative director/partner; Pete DeAndrea, Flame artist.
Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
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