Wayne McClammy of Hungry Man directed this commercial titled “Lose-onic Plague” featuring the character Dr. Aftkings, a specialist in diagnosing and treating fans who don’t have enough fantasy sports in their lives. His patients have various maladies, including “Lose-onic Plague” in this spot, part of a comedy campaign conceived by creatives at Deustch NY. The cure, according to the offbeat doctor, is DraftKings.
CreditsClient Draftkings Agency Deutsch New York Pete Favat, chief creative officer, North America; Dan Kelleher, chief creative officer, NY; Pete Johnson, executive creative director; Krish Karunanidhi, art director; Justin Lee, Jim LeMaitre, Jonathan Mackler, copywriters; Joe Calabrese, director of integrated production; Shane Smith, executive producer; Rachel Mercer, head of digital strategy & invention; Sidney Henne, Rachel Gruber, sr. strategists. Production Hungry Man Wayne McClammy, director; Mini Jarjoura, exec producer; Dave Bernstein, line producer; Bryan Newman, DP. Editorial Cutting Room Chuck Willis, editor; Susan Willis, managing partner; Anna Petitti, exec producer. Telecine Company 3 Tim Masick, sr. colorist. VFX Light of Day Colin Stackpole, creative director/partner; Pete DeAndrea, Flame artist; Music/Licensed Music Tracks Extreme Music Track: XCD070_01 SUPERBAD Audio Post Duotone Andy Green, audio engineer; Greg Tiefenbrun, exec producer. End Tag Animation/Graphics Light of Day Colin Stackpole, creative director/partner; Pete DeAndrea, Flame artist.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More