In this Super Bowl spot for Vroom, the flighty proposition of dealing with flakes–namely trying to sell a used car to a private party–takes on movie musical proportions.
Aptly titled “Flake the Musical,” we see a prospective car seller break out into song and dance on the street–with a host of folks. But this celebration of a seemingly done deal unravels when we find out the buyer has backed out. Not to fear as the seller finds she can still make a deal–with Vroom.
Wayne McClammy of Hungry Man directed “Flake the Musical” for agency Anomaly NY. Music/sound house was Beacon Street Studios with Andrew Feltenstein, John Nau and Danny Dunlap serving as composers, and Rommel Molina as sound designer/mixer.
Credits
Client Vroom Agency Anomaly New York Production Hungry Man Wayne McClammy, director; Mino Jarjoura, managing partner; Rick Jarjoura, line producer; Matty Libatique, DP. Editorial The Den Christian Jordan, editor. VFX Parliament Enca Kaul, founder; Paul O’Shea, VFX supervisor. Music/Sound Beacon Street Studios, Venice, Calif. Andrew Feltenstein, John Nau, Danny Dunlap, composers; Leslie DiLullo, exec producer; Rommel Molina, sound designer Audio Post Beacon Street Studios, Venice, Calif. Rommel Molina, mixer; Lindsey Neyman, mix producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
