In this Super Bowl spot for Vroom, the flighty proposition of dealing with flakes–namely trying to sell a used car to a private party–takes on movie musical proportions.
Aptly titled “Flake the Musical,” we see a prospective car seller break out into song and dance on the street–with a host of folks. But this celebration of a seemingly done deal unravels when we find out the buyer has backed out. Not to fear as the seller finds she can still make a deal–with Vroom.
Wayne McClammy of Hungry Man directed “Flake the Musical” for agency Anomaly NY. Music/sound house was Beacon Street Studios with Andrew Feltenstein, John Nau and Danny Dunlap serving as composers, and Rommel Molina as sound designer/mixer.
Credits
Client Vroom Agency Anomaly New York Production Hungry Man Wayne McClammy, director; Mino Jarjoura, managing partner; Rick Jarjoura, line producer; Matty Libatique, DP. Editorial The Den Christian Jordan, editor. VFX Parliament Enca Kaul, founder; Paul O’Shea, VFX supervisor. Music/Sound Beacon Street Studios, Venice, Calif. Andrew Feltenstein, John Nau, Danny Dunlap, composers; Leslie DiLullo, exec producer; Rommel Molina, sound designer Audio Post Beacon Street Studios, Venice, Calif. Rommel Molina, mixer; Lindsey Neyman, mix producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
