This tongue-in-cheek regional Blue Cross Blue Shield spot introduces us to a young man who aspires to ride West and become a Pony Express rider. He needs two things, though–one he gets from his mom, a Blue Cross Blue Shield healthcare card; the other he will have to develop–a better sense of direction.
Wally Pfister of RESET Content directed and shot “Express” for agency HY Connect. Grant Gustafson of Cutters edited the spot.
Client Blue Cross Blue Shield (regional covering 10 states) Agency HY Connect Kevin Houlihan, EVP, creative and production; Michael Matykiewicz, Colin Quinn, VPs/creative directors; Nathen Grigsby, producer. Production RESET Content Wally Pfister, director/DP; Jeff McDougall, exec producer. Telecine Company 3 Tyler Roth, colorist. Editorial Cutters Grant Gustafson, editor; Billy Montross, assistant editor; Craig Duncan, exec producer; Heather Richardson, producer. VFX/Finishing The Mill Jamie Beckwith, 2D lead artist; Theo Maniatis, Mike Sarabia, 2D artists; Jeff Boddy, Anzie Lee, Josh Van Praag, motion graphics; Andrew Sommerville, exec producer; Mike Pulian, producer. Music HUM Audio Post Chicago Recording Company Eric Cauwels, mixer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
