This tongue-in-cheek regional Blue Cross Blue Shield spot introduces us to a young man who aspires to ride West and become a Pony Express rider. He needs two things, though–one he gets from his mom, a Blue Cross Blue Shield healthcare card; the other he will have to develop–a better sense of direction.
Wally Pfister of RESET Content directed and shot “Express” for agency HY Connect. Grant Gustafson of Cutters edited the spot.
Client Blue Cross Blue Shield (regional covering 10 states) Agency HY Connect Kevin Houlihan, EVP, creative and production; Michael Matykiewicz, Colin Quinn, VPs/creative directors; Nathen Grigsby, producer. Production RESET Content Wally Pfister, director/DP; Jeff McDougall, exec producer. Telecine Company 3 Tyler Roth, colorist. Editorial Cutters Grant Gustafson, editor; Billy Montross, assistant editor; Craig Duncan, exec producer; Heather Richardson, producer. VFX/Finishing The Mill Jamie Beckwith, 2D lead artist; Theo Maniatis, Mike Sarabia, 2D artists; Jeff Boddy, Anzie Lee, Josh Van Praag, motion graphics; Andrew Sommerville, exec producer; Mike Pulian, producer. Music HUM Audio Post Chicago Recording Company Eric Cauwels, mixer.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
