Park Pictures’ Vincent Haycock directed a call to action in this PSA, “Bystander,” for the “It’s On Us” campaign out of agency Mekanism for The White House and Generation Progress. The “It’s On Us” campaign challenges everyone on campuses to see sexual assault as their personal responsibility to prevent, particularly targeting male students.
In this piece, a male bystander at a campus party keeps an eye on a woman in jeopardy and intervenes to help prevent what might have otherwise escalated into a case of sexual assault.
Credits
Client The White House/Generation Progress Agency Mekanism Jason Harris, CEO/president; David Horowitz, creative director; Eric Zuncic, head of strategy; Albert Ignacio, design director; Caroline Moncure, associate director, brand manager; Kati Haberstock, sr. producer; Sean Cosier, creative technology director; Amber Cope, sr. producer. Production Park Pictures Vincent Haycock, director; Jackie Kelman-Bisbee, Mary Ann Marino, exec producers; Alex Fisch, Caroline Kousidonis, line producers; Lance Acord, DP; John Goldsmith, production designer; Christina Blacklaller, costumes. Editorial White House Post Adam Robinson, editor; Joni Williamson, exec producer; Kristin Branstetter, producer. VFX Carbon Music Squeak E Clean Amy Crilly, sr. producer Audio Eleven Sound Suzanne Hollingshead, exec producer
Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.
“We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.
Blake Crosbie, managing director of +61, said, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”
