Park Pictures’ Vincent Haycock directed a call to action in this PSA, “Bystander,” for the “It’s On Us” campaign out of agency Mekanism for The White House and Generation Progress. The “It’s On Us” campaign challenges everyone on campuses to see sexual assault as their personal responsibility to prevent, particularly targeting male students.
In this piece, a male bystander at a campus party keeps an eye on a woman in jeopardy and intervenes to help prevent what might have otherwise escalated into a case of sexual assault.
Credits
Client The White House/Generation Progress Agency Mekanism Jason Harris, CEO/president; David Horowitz, creative director; Eric Zuncic, head of strategy; Albert Ignacio, design director; Caroline Moncure, associate director, brand manager; Kati Haberstock, sr. producer; Sean Cosier, creative technology director; Amber Cope, sr. producer. Production Park Pictures Vincent Haycock, director; Jackie Kelman-Bisbee, Mary Ann Marino, exec producers; Alex Fisch, Caroline Kousidonis, line producers; Lance Acord, DP; John Goldsmith, production designer; Christina Blacklaller, costumes. Editorial White House Post Adam Robinson, editor; Joni Williamson, exec producer; Kristin Branstetter, producer. VFX Carbon Music Squeak E Clean Amy Crilly, sr. producer Audio Eleven Sound Suzanne Hollingshead, exec producer
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
