Athletes and entertainers appear in this “Squad Up” trailer which in military-style cadence launches the much anticipated Call of Duty Modern Warfare II video game. Among the celebs on hand are Lil Baby, Nicki Minaj, Pete Davidson and Kane Brown.
Valentin Petit directed via PRETTYBIRD/Division for agency 72andSunny Los Angeles, with a score/track from SOUTH Music and Sound. The alluded to military rhythm came from SOUTH, the work entailing not only writing and producing music but also vocal casting and a heavy volume of lyric writing for the various characters in real time as the cast grew and evolved leading up the shoot on sets in London and L.A. SOUTH also handled sound design for the trailer.
Credits
Client Activision, Call of Duty Modern Warfare II launch Agency 72andSunny Los Angeles Glenn Cole, partner/creative co-chair; Zach Hilder, executive creative director; Jeff Lam, Ted Kapusta, Paul Roberts, creative directors; Lora Schulson, director of production, North America; Max Belin, sr. film producer; Tanya Zaccaro, film producer. Production PRETTYBIRD / Division Valentin Petit, director; Andrew Droz Palermo, DP; Bernadette Dus, production designer. Editorial The Den Tobias Suhm, Ben Entrup, editors. Music & Sound Design SOUTH Music and Sound Matt Drenik, Dan Pritikin, creative directors; Mike Mac, Jordan Baum, Robin Holden, Jon Darling, composers; Robin Holden, sound designer; Ann Haugen, exec producer; Allison Lapinski, producer. Audio Post Lime Studios Jeff Malen, mixer; Susie Boyajan, exec producer. Color Company 3 Stefan Sonnenfeld, colorist. Finishing Monumental VFX
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
