This new campaign from Halo Top dessert treats is a fun and quirky reminder that while there are varied priorities in life, it is perfectly healthy–and encouraged–to set aside some obligations to put yourself first. Agency Wolfgang came up with two spots, including this one in which a man is enjoying Halo Top while running on a treadmill. But a camera reveals that the treadmill is on top of other indulgences which also make the man happy.
Ulf Johansson of production company Smith & Jones directed this work which highlights precariously stacked priorities capped with the ultimate serenity of better-for-you frozen dessert, reminding consumers that the best self-care is whatever brings you a measure of happiness.
