Part of the National Safety Council’s “Stop Everyday Killers” campaign out of Energy BBDO in Chicago, this piece titled “Avi's Story” shows a father, Avi, remembering Michael, his son who died of an opioid overdose.
As part of this remembrance, we see a human face representing Michael carved into a pill. This pill is placed with other “face pills” on a “Prescribed to Death” memorial paying tribute to the victims of the Opioid crisis. The wall consists of 22,000 such pills–the number of people who die in the U.S. each year due to a prescription opiod overdose.
Tucker Walsh of m ss ng p eces directed “Avi's Story.
CreditsClient National Safety Council Agency Energy BBDO, Chicago Andres Ordonez, chief creative officer; Cinzia Crociani, Meg Farquhar, Michael Shirley, Alejandro Juli, creative directors; Dane Canada, art director; Brynna Alyward, copywriter; Hung Vinh, lead designer; Jaehyuk Choi, Erin Knott, Ramiro Silva, designers; Matt Scoville, executive producer; Shobin Mathew, sr. producer; Mitch Monzon, studio operations; Daniel Kuypers, music producer; Blue Smith, project manager; Larry Gies, chief strategy officer. Production m ss ng p eces Tucker Walsh, director. Editorial Flare Casey Cobler, editor; Kendall Fash, director of postproduction; Srah Krohn, sound engineer. Color/Finishing The Mill Luke Morison, head of color; Sean Jamin Clutcher, artist; Natalie Ksiazek, producer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More