Part of the National Safety Council’s “Stop Everyday Killers” campaign out of Energy BBDO in Chicago, this piece titled “Avi's Story” shows a father, Avi, remembering Michael, his son who died of an opioid overdose.
As part of this remembrance, we see a human face representing Michael carved into a pill. This pill is placed with other “face pills” on a “Prescribed to Death” memorial paying tribute to the victims of the Opioid crisis. The wall consists of 22,000 such pills–the number of people who die in the U.S. each year due to a prescription opiod overdose.
Tucker Walsh of m ss ng p eces directed “Avi's Story.
Credits
Client National Safety Council Agency Energy BBDO, Chicago Andres Ordonez, chief creative officer; Cinzia Crociani, Meg Farquhar, Michael Shirley, Alejandro Juli, creative directors; Dane Canada, art director; Brynna Alyward, copywriter; Hung Vinh, lead designer; Jaehyuk Choi, Erin Knott, Ramiro Silva, designers; Matt Scoville, executive producer; Shobin Mathew, sr. producer; Mitch Monzon, studio operations; Daniel Kuypers, music producer; Blue Smith, project manager; Larry Gies, chief strategy officer. Production m ss ng p eces Tucker Walsh, director. Editorial Flare Casey Cobler, editor; Kendall Fash, director of postproduction; Srah Krohn, sound engineer. Color/Finishing The Mill Luke Morison, head of color; Sean Jamin Clutcher, artist; Natalie Ksiazek, producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
