Part of the National Safety Council’s “Stop Everyday Killers” campaign out of Energy BBDO in Chicago, this piece titled “Avi's Story” shows a father, Avi, remembering Michael, his son who died of an opioid overdose.
As part of this remembrance, we see a human face representing Michael carved into a pill. This pill is placed with other “face pills” on a “Prescribed to Death” memorial paying tribute to the victims of the Opioid crisis. The wall consists of 22,000 such pills–the number of people who die in the U.S. each year due to a prescription opiod overdose.
Tucker Walsh of m ss ng p eces directed “Avi's Story.
Credits
Client National Safety Council Agency Energy BBDO, Chicago Andres Ordonez, chief creative officer; Cinzia Crociani, Meg Farquhar, Michael Shirley, Alejandro Juli, creative directors; Dane Canada, art director; Brynna Alyward, copywriter; Hung Vinh, lead designer; Jaehyuk Choi, Erin Knott, Ramiro Silva, designers; Matt Scoville, executive producer; Shobin Mathew, sr. producer; Mitch Monzon, studio operations; Daniel Kuypers, music producer; Blue Smith, project manager; Larry Gies, chief strategy officer. Production m ss ng p eces Tucker Walsh, director. Editorial Flare Casey Cobler, editor; Kendall Fash, director of postproduction; Srah Krohn, sound engineer. Color/Finishing The Mill Luke Morison, head of color; Sean Jamin Clutcher, artist; Natalie Ksiazek, producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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