Nissan launches its 2020 Nissan Rogue with the new spot “World of Distractions.” Directed by Tom Kuntz of MJZ, the film depicts a world where everyone’s face is practically smushed against their phone—a seemingly frightening representation of our modern-day screen obsession. Of course, there’s no cause for alarm; the Rogue’s suite of safety features protects you as you navigate this distracted world.
The campaign was created by TBWAChiatDay New York under Nissan’s new North America marketing VP Allyson Witherspoon. It features the track ‘Johny Says Stay Cool’ by top Australian indie band Babe Rainbow, and original sound design by Wave Studios NYC.
Credits
Client Nissan Rogue Agency TBWAChiatDay New York Chris Beresford-Hill, chief creative officer; Al Merry, executive creative director; Mike Blanch, creative director/art director; Aste Gutierrez, creative director/copywriter; John Doris, head of production; Christian Burch, executive producer; Sarah Haroldson, producer. Production MJZ Tom Kuntz, director; Darius Khondji, DP; David Zander, president; Eriks Krumins, sr. executive producer; Emily Skinner, producer. Editorial Whitehouse Post Russell Icke, editor; Alejandro Villagran, assistant editor; Caitlin Grady, exec producer; Ryan Smith, producer. Music Supervision Walker Sara Matarazzo, Stephanie Pigott, exec producers; Danielle Soury, producer. Licensed track: “Johny Says Stay Cool” by The Babe Rainbow. Audio Wave Studios Aaron Reynolds, sound designer, mix engineer; Vicky Ferraro, exec producer; Eleni Giannopoulos, associate producer. Post/VFX The Mill NY Heath Raymond, exec producer; Joe Hobaica, producer; Blake Druery, shoot supervisor/2D lead artist; Artur Elson, Kshitij Khanna, Justin Kiel, Randy Krueger, Alexis Jo, Nasser, 2D artists; Payal Thakkar, line producer; Nithin Babu, paint lead; Anuj Bhandari, Rahul Bhardwaj, BalaChandhiran K, Akash Mishra, Sandeep Kumar Singh, Nageshwara Sunkara, Chakravarthi V, paint artists; Umesh Chand, production coordinator. Color The Mill Damien Van Der Cruyssen, colorist; Rochelle Brown, sr. producer, color; Blake Rice, color producer; Lucy Gatanis, production coordinator; David Franzo, Aaliyah Lambert, Elias Nousiopoulos, Chris Wolcott, color assists.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
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