Nissan launches its 2020 Nissan Rogue with the new spot “World of Distractions.” Directed by Tom Kuntz of MJZ, the film depicts a world where everyone’s face is practically smushed against their phone—a seemingly frightening representation of our modern-day screen obsession. Of course, there’s no cause for alarm; the Rogue’s suite of safety features protects you as you navigate this distracted world.
The campaign was created by TBWAChiatDay New York under Nissan’s new North America marketing VP Allyson Witherspoon. It features the track ‘Johny Says Stay Cool’ by top Australian indie band Babe Rainbow, and original sound design by Wave Studios NYC.
Credits
Client Nissan Rogue Agency TBWAChiatDay New York Chris Beresford-Hill, chief creative officer; Al Merry, executive creative director; Mike Blanch, creative director/art director; Aste Gutierrez, creative director/copywriter; John Doris, head of production; Christian Burch, executive producer; Sarah Haroldson, producer. Production MJZ Tom Kuntz, director; Darius Khondji, DP; David Zander, president; Eriks Krumins, sr. executive producer; Emily Skinner, producer. Editorial Whitehouse Post Russell Icke, editor; Alejandro Villagran, assistant editor; Caitlin Grady, exec producer; Ryan Smith, producer. Music Supervision Walker Sara Matarazzo, Stephanie Pigott, exec producers; Danielle Soury, producer. Licensed track: “Johny Says Stay Cool” by The Babe Rainbow. Audio Wave Studios Aaron Reynolds, sound designer, mix engineer; Vicky Ferraro, exec producer; Eleni Giannopoulos, associate producer. Post/VFX The Mill NY Heath Raymond, exec producer; Joe Hobaica, producer; Blake Druery, shoot supervisor/2D lead artist; Artur Elson, Kshitij Khanna, Justin Kiel, Randy Krueger, Alexis Jo, Nasser, 2D artists; Payal Thakkar, line producer; Nithin Babu, paint lead; Anuj Bhandari, Rahul Bhardwaj, BalaChandhiran K, Akash Mishra, Sandeep Kumar Singh, Nageshwara Sunkara, Chakravarthi V, paint artists; Umesh Chand, production coordinator. Color The Mill Damien Van Der Cruyssen, colorist; Rochelle Brown, sr. producer, color; Blake Rice, color producer; Lucy Gatanis, production coordinator; David Franzo, Aaliyah Lambert, Elias Nousiopoulos, Chris Wolcott, color assists.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
