This New York Lottery spot takes us to medieval times as a small band of warriors learns that they will be going up against a well-armed force of 200,000 to 300,000 fighters.
One of the over-matched men flees immediately upon hearing the news. The leader of the remaining group then goes over their options. They can fight or they can instead take leave and play the New York Lottery’s Take 5 game where they have a 1 in 9 chance of winning.
Given the odds, they exit for Lotto time.
Tom Kuntz of MJZ directed “Medieval” for McCann New York. The spot starts out as a dramatic cinema style scene, a misdirect that gives way to comedy that allows our band of merry men to escape a dire situation.
Credits
Client New York Lottery Agency McCann New York Eric Silver, North American chief creative officer; Sean Bryan, Tom Murphy, chief creative officers, NY; Mat Bisher, Dan Donovan, executive creative directors; Jason Ashlock, Dominick Baccollo, creative directors; Johan Leandersson, sr. art director; Andy Sciamanna, sr. copywriter; Nathy Aviram, chief production officer; Tamara Lecker, sr. producer; Eric Johnson, SVP, executive music producer; Dan Gross, music producer; Laura Frank, VP strategy director. Production MJZ Tom Kuntz, director; David Zander, president; Eriks Krumins, sr. executive producer. Editorial Rock Paper Scissors Carlos Arias, editor; Eve Kornblum, executive producer; Maria Lee, assistant editor; Taylor Colbert, producer. Conform, VFX EightVFX Music Cavalry Audio Post Heard City Telecine Company 3
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