The latest entry in the Rob Lowe “Versus” campaign pits movie/TV star Rob Lowe with a far less desirable counterpart, in this case a Rob Lowe with “scrawny arms” who can’t even open a mayonnaise jar.
Tom Kuntz of MJZ directed for Grey New York. Method Studios served as VFX studio.
CreditsClient DirecTV Agency Grey New York Tor Myhren, chief creative officer; Dan Kelleher, executive creative director; Doug Fallon, Steven Fogel, group creative directors; Andrew Chinich, executive producer; Lindsay Myers, producer; Zachary Pollakoff, Amy Rosen, music producers; Michelle Leo, strategy. Production MJZ Tom Kuntz, director; Emily Skinner, producer; Daniel Gonzalez, production supervisor; Hoyte van Hoytema, DP. Editorial MacKenzie Cutler Gavin Cutler, editor; Sasha Hirschfeld, exec producer; Ryan Steele, Mike Rizzo, assistant editors. Audio MacKenzie Cutler Sam Shaffer, mixer/sound designer. VFX Method Studios, NY Jay Hawkins, VFX supervisor; Carlos Herrera, Christa Cox, VFX producers.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More