The latest entry in the Rob Lowe “Versus” campaign pits movie/TV star Rob Lowe with a far less desirable counterpart, in this case a Rob Lowe with “scrawny arms” who can’t even open a mayonnaise jar.
Tom Kuntz of MJZ directed for Grey New York. Method Studios served as VFX studio.
Client DirecTV Agency Grey New York Tor Myhren, chief creative officer; Dan Kelleher, executive creative director; Doug Fallon, Steven Fogel, group creative directors; Andrew Chinich, executive producer; Lindsay Myers, producer; Zachary Pollakoff, Amy Rosen, music producers; Michelle Leo, strategy. Production MJZ Tom Kuntz, director; Emily Skinner, producer; Daniel Gonzalez, production supervisor; Hoyte van Hoytema, DP. Editorial MacKenzie Cutler Gavin Cutler, editor; Sasha Hirschfeld, exec producer; Ryan Steele, Mike Rizzo, assistant editors. Audio MacKenzie Cutler Sam Shaffer, mixer/sound designer. VFX Method Studios, NY Jay Hawkins, VFX supervisor; Carlos Herrera, Christa Cox, VFX producers.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
