The latest entry in the Rob Lowe “Versus” campaign pits movie/TV star Rob Lowe with a far less desirable counterpart, in this case a Rob Lowe with “scrawny arms” who can’t even open a mayonnaise jar.
Tom Kuntz of MJZ directed for Grey New York. Method Studios served as VFX studio.
CreditsClient DirecTV Agency Grey New York Tor Myhren, chief creative officer; Dan Kelleher, executive creative director; Doug Fallon, Steven Fogel, group creative directors; Andrew Chinich, executive producer; Lindsay Myers, producer; Zachary Pollakoff, Amy Rosen, music producers; Michelle Leo, strategy. Production MJZ Tom Kuntz, director; Emily Skinner, producer; Daniel Gonzalez, production supervisor; Hoyte van Hoytema, DP. Editorial MacKenzie Cutler Gavin Cutler, editor; Sasha Hirschfeld, exec producer; Ryan Steele, Mike Rizzo, assistant editors. Audio MacKenzie Cutler Sam Shaffer, mixer/sound designer. VFX Method Studios, NY Jay Hawkins, VFX supervisor; Carlos Herrera, Christa Cox, VFX producers.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More