The latest entry in the Rob Lowe “Versus” campaign pits movie/TV star Rob Lowe with a far less desirable counterpart, in this case a Rob Lowe with “scrawny arms” who can’t even open a mayonnaise jar.
Tom Kuntz of MJZ directed for Grey New York. Method Studios served as VFX studio.
Client DirecTV Agency Grey New York Tor Myhren, chief creative officer; Dan Kelleher, executive creative director; Doug Fallon, Steven Fogel, group creative directors; Andrew Chinich, executive producer; Lindsay Myers, producer; Zachary Pollakoff, Amy Rosen, music producers; Michelle Leo, strategy. Production MJZ Tom Kuntz, director; Emily Skinner, producer; Daniel Gonzalez, production supervisor; Hoyte van Hoytema, DP. Editorial MacKenzie Cutler Gavin Cutler, editor; Sasha Hirschfeld, exec producer; Ryan Steele, Mike Rizzo, assistant editors. Audio MacKenzie Cutler Sam Shaffer, mixer/sound designer. VFX Method Studios, NY Jay Hawkins, VFX supervisor; Carlos Herrera, Christa Cox, VFX producers.
Jarina De Marco is back with her latest single and video, โPelame La Papa,โ a Dembow anthem brimming with irreverent vibes and a tongue-in-cheek sense of humor from the directorial duo MAMA (Mark Potoka and Matt Starr Spicer).
At the core of this single is De Marcoโs long-time collaborator, mediopicky, who co-produced the track with Alex Krispin in their L.A. studio. Jarina and mediopickyโs creative synergy forms a musical yin and yang, their contrasting tones complementing each other perfectly.
True to his innovative nature, mediopicky reimagines genre conventions. In this collaboration with De Marco, he takes dembow--a style often charged with sensual energy--and playfully subverts it. The result is an unexpectedly catchy track about the mundane act of peeling potatoes. Yet, despite its seemingly innocuous subject matter, the song delivers an irresistible beat that compels listeners to the dance floor with the same intensity as any conventional dembow hit.
MAMA recently signed with production house Caviar for representation.
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