Tim Story of production house brother directed this spot for Signal out of agency Technology, Humans & Taste (THAT). Starring Taraji P. Henson (Hidden Figures, Empire, an Oscar nominee for The Curious Case of Benjamin Button), the commercial, "Protect Yourself," underscores the digital era need for privacy/personal data protection provided by Signal.
Henson is also, incidentally, represented in the ad arena as a director via brother.
Credits
Client Signal Agency Technology, Humans & Taste (THAT) Nathan Phillips, co-founder/chief creative officer; David Kalvert, co-founder/managing partner; Dena Graham, managing director;Andrew Runkle, executive producer; Steve Ford, sr. producer; Maddie Lawn, strategist; Cassie Hice, sr. program lead. Production brother Tim Story, director; Laura Heflin, producer; Rich Carter, exec producer; Eric Schmidt, DP. Postproduction Friendshop Sara Sachs, editor; Melissa Mapes, managing director/partner; Laura Shackleford, producer; Molly Gandour, assistant editor; Michael Marciano, Rebecca Bolde, Paul Fiterson, motion graphics; Bryan Rosenblum, Flame artist. Color Company 3 Dave Hussey, colorist. Audio Post Lime Studios Glen Landrum, mixer.
This Tแบฟt (Vietnamese for Lunar New Year), Apple launches its second โShot on iPhoneโ campaign for Vietnam, this year collaborating on a music video with chart topping Gen Z superstar, Wren Evans.
Titled โSave the Music,โ the music video was directed by C Prinz via production house SMUGGLER for TBWA\Media Arts Lab (Southeast Asia) and showcases the camera capabilities of the iPhone 16 Pro--shot by cinematographer Mike Altskan.
โSave the Musicโ celebrates Evansโ love of music, pride in Vietnamese creativity and inspires others to follow that creative path.
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