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    Director Tim Godsall, twofifteenmccann Are “In the Know” For Hulu

    By SHOOTUpdated:No Comments2139 Views

    To promote the new season of the Hulu Original series The Path, agency twofifteenmccann set up an experiment to shine a light on an all too human behavior:  lying about watching certain TV shows just to seem in the know.

    Directed by Tim Godsall of Anonymous Content, this web short titled “In The Know” captures actors in L.A. turning out to audition for a role in The Path. They are getting the opportunity to audition with the show’s star, Aaron Paul. One by one, the actors enter a room and are asked if they were familiar with the series plot.  Would they improvise a response even if clueless?

    This new exposé, to run on digital and social channels, merrily builds on Hulu’s brand invitation to “Come TV With Us” and offers a simple alternative to being caught in a tangled web of lies: watch all the episodes of hit TV shows, premium originals and movies on Hulu.

    Credits

    Client Hulu Agency twofifteenmccann Scott Duchon, chief creative officer; Justin Hargraves, associate creative director/art director; Rob Katzenstein, associate creative director/copywriter; Alex Spahr, director of integrated production; Mai Huynh, sr. producer; Gabrielle Tenaglia, Janene Lin, Paige Robertson, strategy team. Production Anonymous Content Tim Godsall, director; Andre Pienaar, DP; James Graves, line producer; Eric Stern, exec producer; Kerry Haynie, head of production; Paul Austerberry, production designer. Editorial Cut+Run Andy Green, editor; Michelle Esking, managing director; Amburr Farls, L.A. exec producer; Deanne Mehling, San Francisco exec producer; Jared Thomas,  producer. Color Company 3 Dave Hussey, colorist. Music Asche and Spencer Audio Post Lime Studios

    Genre:Comedy
    Media Type:Film: Web
    ScreenWork Categories:Short film
    Video Tags:Anonymous ContentTim Godsalltwofifteenmccann



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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