Tim Godsall of Anonymous Content directed this spot for the Blue Moon libation, part of the “Once in a Blue Moon” campaign created by DDB Chicago. Driven by a soundtrack from SOUTH Music & Sound, with sound design from Sonic Union, the commercial depicts things that are once in a blue moon becoming more common and routine, making for an idyllic what-if world.
Credits
Client Blue Moon/MillerCoors Agency DDB Chicago Ari Weiss, worldwide chief creative officer; Eric Zuncic, chief strategy officer, DDB North America; John Maxham, chief creative officer, Chicago; Myra Nussbaum, SVP, group creative director; Angela Paris, creative director/art director; Adam Cook, creative director/copywriter; Diane Jackson, chief production officer; Keith Jamerson, executive producer; Alec Stern, director of music; Zoe Grubbe, production manager; Tricia Russo, chief strategy officer. Production Anonymous Content Tim Godsall, director; Tim Hudson, DP; SueEllenClair, exec producer; Paul Ure, line producer. Postproduction The Mill New York Andrew Sommerville, exec producer; Luis Martin, sr. producer; Anne Trotman, 2D lead; Rune Mansson, 3D lead; Fergus McCall, colorist. Editorial Work Editorial Bill Smedley, editor Julian Laing, Trevor Myers, assistant editors; Erica Thompson, exec producer; Chris Delarenal, producer. Music/Sound SOUTH Music & Sound, Santa Monica, Calif. Matt Drenik, Jon Darling, creative directors; Mike Semple, songwriter; Ann Haugen, exec producer; Laura Phillips, vocalist. Sound Design Sonic Union, New York Steve Rosen, sound designer. Audio Post Sonic Union, New York Steve Rosen, Julienne Guffain, sound engineers; Pat Sullivan, producer.
Media Type:Commercial: Television
ScreenWork Categories:Commercial
The Best Work You May Never See: Rodrigo Garcia Saiz Directs “The HInVisible Celebrity” To Address Spain’s Stigma Over HIV
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
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