Tim Godsall of Anonymous Content directed this spot for the Blue Moon libation, part of the “Once in a Blue Moon” campaign created by DDB Chicago. Driven by a soundtrack from SOUTH Music & Sound, with sound design from Sonic Union, the commercial depicts things that are once in a blue moon becoming more common and routine, making for an idyllic what-if world.
Credits
Client Blue Moon/MillerCoors Agency DDB Chicago Ari Weiss, worldwide chief creative officer; Eric Zuncic, chief strategy officer, DDB North America; John Maxham, chief creative officer, Chicago; Myra Nussbaum, SVP, group creative director; Angela Paris, creative director/art director; Adam Cook, creative director/copywriter; Diane Jackson, chief production officer; Keith Jamerson, executive producer; Alec Stern, director of music; Zoe Grubbe, production manager; Tricia Russo, chief strategy officer. Production Anonymous Content Tim Godsall, director; Tim Hudson, DP; SueEllenClair, exec producer; Paul Ure, line producer. Postproduction The Mill New York Andrew Sommerville, exec producer; Luis Martin, sr. producer; Anne Trotman, 2D lead; Rune Mansson, 3D lead; Fergus McCall, colorist. Editorial Work Editorial Bill Smedley, editor Julian Laing, Trevor Myers, assistant editors; Erica Thompson, exec producer; Chris Delarenal, producer. Music/Sound SOUTH Music & Sound, Santa Monica, Calif. Matt Drenik, Jon Darling, creative directors; Mike Semple, songwriter; Ann Haugen, exec producer; Laura Phillips, vocalist. Sound Design Sonic Union, New York Steve Rosen, sound designer. Audio Post Sonic Union, New York Steve Rosen, Julienne Guffain, sound engineers; Pat Sullivan, producer.
Media Type:Commercial: Television
ScreenWork Categories:Commercial
House 337, Director Rosie May Bird Smith Take Us On A “Blind Date” For Current Account Switch Service
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
MySHOOT Profiles
Add A Comment