Tim Godsall of Anonymous Content directed this spot for the Blue Moon libation, part of the “Once in a Blue Moon” campaign created by DDB Chicago. Driven by a soundtrack from SOUTH Music & Sound, with sound design from Sonic Union, the commercial depicts things that are once in a blue moon becoming more common and routine, making for an idyllic what-if world.
Credits
Client Blue Moon/MillerCoors Agency DDB Chicago Ari Weiss, worldwide chief creative officer; Eric Zuncic, chief strategy officer, DDB North America; John Maxham, chief creative officer, Chicago; Myra Nussbaum, SVP, group creative director; Angela Paris, creative director/art director; Adam Cook, creative director/copywriter; Diane Jackson, chief production officer; Keith Jamerson, executive producer; Alec Stern, director of music; Zoe Grubbe, production manager; Tricia Russo, chief strategy officer. Production Anonymous Content Tim Godsall, director; Tim Hudson, DP; SueEllenClair, exec producer; Paul Ure, line producer. Postproduction The Mill New York Andrew Sommerville, exec producer; Luis Martin, sr. producer; Anne Trotman, 2D lead; Rune Mansson, 3D lead; Fergus McCall, colorist. Editorial Work Editorial Bill Smedley, editor Julian Laing, Trevor Myers, assistant editors; Erica Thompson, exec producer; Chris Delarenal, producer. Music/Sound SOUTH Music & Sound, Santa Monica, Calif. Matt Drenik, Jon Darling, creative directors; Mike Semple, songwriter; Ann Haugen, exec producer; Laura Phillips, vocalist. Sound Design Sonic Union, New York Steve Rosen, sound designer. Audio Post Sonic Union, New York Steve Rosen, Julienne Guffain, sound engineers; Pat Sullivan, producer.
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
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