In this spot titled “The Launch”–part of AT&T’s national “Too Much College Football is Never Too Much” campaign–an astronaut resorts to some creative antics to delay the launch of his space shuttle in order to see the final play of his beloved Notre Dame Fighting Irish football game.
The storyline underscores that with AT&T 5G, too much is never too much.
Tim Godsall of Anonymous Content directed “The Launch” for BBDO LA, BBDO NY and Critical Mass.
Client AT&T Agency BBDO LA Matt Miller, chief creative officer; Ash Tavassoli, executive creative director; Carissa Levine, Jose Eslinger, creative directors; Alex Zermeno, art director; Stuart Tierney, copywriter; Julie Collins, EVP, group executive producer; Holly Otto, executive producer; Mike Peters, associate producer; Tim Millar, chief strategy officer; Kaleen Ogden, head of strategy. Agency BBDO NY Erin Breen, head of art production. Agency Critical Mass Frank Dattalo, VP, executive creative director; Christiaan Welzel, executive creative director; James Leal-Valias, Minor LeBlond, creative directors; Lauren Barrett, Carl Lukasewich, Michael Pal, Monica Behrmann, associate creative directors; Mica Dieterich, sr. art director; Nobu Wakabayashi, sr. copywriter; Steven Mozdren, Olivia Lake, art directors; Jackson Reed, Dean Alari, designers; Michelle Alig, copywriter; Miguel Molina, associate design director; Ian Wells, sr. design supervisor; Joelle Tso, production design lead; Daniela Gonzalez, visual design lead; Mark Finn, production designer; Aaron Gregory, studio artist; Dary Barclay, sound engineer; Mary Hrytsenko, production coordinator; Hannah Thompson, executive producer; Sylvia Brach, sr. producer; Marinna Breda, producer; Jen Goldberg, VP, strategy; Danielle Zimmerman, strategist. Media Agency Hearts & Science. Production Anonymous Content Tim Godsall, director; Eric Stern, managing director; SueEllen Clair, VP commercials, exec producer; Kerry Hainey, head of production; Ena Abadjian, co-head of production; Laura Miller, line producer. Editorial Arcade Will Hasell, editor; Crissy DeSimone, exec producer; Alexa Atkin Berman, sr. producer; Tom Barnett, producer. Postproduction Framestore James Razzall, president of advertising, North America; Dan Roberts, exec producer; Susan Harris, sr. producer; Toby Brockhurst, Flame lead; Chris Sonia, Steven Miller, Flame; Mark Casey, Nuke; Justin Myrich, jr. Nuke; Chloe Edwards, VFX coordinator. Color Company 3 Beau Leon, sr. colorist; Evan Reinhard, assistant colorist; Dan Butler, sr. producer. Audio Lime Studios Zac Fisher, Jeff Malen, audio engineers; Susie Boyajan, exec producer. Graphics LVLY Bryce Edwards, exec producer
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
