In this spot titled “The Launch”–part of AT&T’s national “Too Much College Football is Never Too Much” campaign–an astronaut resorts to some creative antics to delay the launch of his space shuttle in order to see the final play of his beloved Notre Dame Fighting Irish football game.
The storyline underscores that with AT&T 5G, too much is never too much.
Tim Godsall of Anonymous Content directed “The Launch” for BBDO LA, BBDO NY and Critical Mass.
Client AT&T Agency BBDO LA Matt Miller, chief creative officer; Ash Tavassoli, executive creative director; Carissa Levine, Jose Eslinger, creative directors; Alex Zermeno, art director; Stuart Tierney, copywriter; Julie Collins, EVP, group executive producer; Holly Otto, executive producer; Mike Peters, associate producer; Tim Millar, chief strategy officer; Kaleen Ogden, head of strategy. Agency BBDO NY Erin Breen, head of art production. Agency Critical Mass Frank Dattalo, VP, executive creative director; Christiaan Welzel, executive creative director; James Leal-Valias, Minor LeBlond, creative directors; Lauren Barrett, Carl Lukasewich, Michael Pal, Monica Behrmann, associate creative directors; Mica Dieterich, sr. art director; Nobu Wakabayashi, sr. copywriter; Steven Mozdren, Olivia Lake, art directors; Jackson Reed, Dean Alari, designers; Michelle Alig, copywriter; Miguel Molina, associate design director; Ian Wells, sr. design supervisor; Joelle Tso, production design lead; Daniela Gonzalez, visual design lead; Mark Finn, production designer; Aaron Gregory, studio artist; Dary Barclay, sound engineer; Mary Hrytsenko, production coordinator; Hannah Thompson, executive producer; Sylvia Brach, sr. producer; Marinna Breda, producer; Jen Goldberg, VP, strategy; Danielle Zimmerman, strategist. Media Agency Hearts & Science. Production Anonymous Content Tim Godsall, director; Eric Stern, managing director; SueEllen Clair, VP commercials, exec producer; Kerry Hainey, head of production; Ena Abadjian, co-head of production; Laura Miller, line producer. Editorial Arcade Will Hasell, editor; Crissy DeSimone, exec producer; Alexa Atkin Berman, sr. producer; Tom Barnett, producer. Postproduction Framestore James Razzall, president of advertising, North America; Dan Roberts, exec producer; Susan Harris, sr. producer; Toby Brockhurst, Flame lead; Chris Sonia, Steven Miller, Flame; Mark Casey, Nuke; Justin Myrich, jr. Nuke; Chloe Edwards, VFX coordinator. Color Company 3 Beau Leon, sr. colorist; Evan Reinhard, assistant colorist; Dan Butler, sr. producer. Audio Lime Studios Zac Fisher, Jeff Malen, audio engineers; Susie Boyajan, exec producer. Graphics LVLY Bryce Edwards, exec producer
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
