In this spot titled “The Launch”–part of AT&T’s national “Too Much College Football is Never Too Much” campaign–an astronaut resorts to some creative antics to delay the launch of his space shuttle in order to see the final play of his beloved Notre Dame Fighting Irish football game.
The storyline underscores that with AT&T 5G, too much is never too much.
Tim Godsall of Anonymous Content directed “The Launch” for BBDO LA, BBDO NY and Critical Mass.
Client AT&T Agency BBDO LA Matt Miller, chief creative officer; Ash Tavassoli, executive creative director; Carissa Levine, Jose Eslinger, creative directors; Alex Zermeno, art director; Stuart Tierney, copywriter; Julie Collins, EVP, group executive producer; Holly Otto, executive producer; Mike Peters, associate producer; Tim Millar, chief strategy officer; Kaleen Ogden, head of strategy. Agency BBDO NY Erin Breen, head of art production. Agency Critical Mass Frank Dattalo, VP, executive creative director; Christiaan Welzel, executive creative director; James Leal-Valias, Minor LeBlond, creative directors; Lauren Barrett, Carl Lukasewich, Michael Pal, Monica Behrmann, associate creative directors; Mica Dieterich, sr. art director; Nobu Wakabayashi, sr. copywriter; Steven Mozdren, Olivia Lake, art directors; Jackson Reed, Dean Alari, designers; Michelle Alig, copywriter; Miguel Molina, associate design director; Ian Wells, sr. design supervisor; Joelle Tso, production design lead; Daniela Gonzalez, visual design lead; Mark Finn, production designer; Aaron Gregory, studio artist; Dary Barclay, sound engineer; Mary Hrytsenko, production coordinator; Hannah Thompson, executive producer; Sylvia Brach, sr. producer; Marinna Breda, producer; Jen Goldberg, VP, strategy; Danielle Zimmerman, strategist. Media Agency Hearts & Science. Production Anonymous Content Tim Godsall, director; Eric Stern, managing director; SueEllen Clair, VP commercials, exec producer; Kerry Hainey, head of production; Ena Abadjian, co-head of production; Laura Miller, line producer. Editorial Arcade Will Hasell, editor; Crissy DeSimone, exec producer; Alexa Atkin Berman, sr. producer; Tom Barnett, producer. Postproduction Framestore James Razzall, president of advertising, North America; Dan Roberts, exec producer; Susan Harris, sr. producer; Toby Brockhurst, Flame lead; Chris Sonia, Steven Miller, Flame; Mark Casey, Nuke; Justin Myrich, jr. Nuke; Chloe Edwards, VFX coordinator. Color Company 3 Beau Leon, sr. colorist; Evan Reinhard, assistant colorist; Dan Butler, sr. producer. Audio Lime Studios Zac Fisher, Jeff Malen, audio engineers; Susie Boyajan, exec producer. Graphics LVLY Bryce Edwards, exec producer
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
