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    Director Tim Damon, Team One Roll out “Lane Valet” For Lexus

    By SHOOTUpdated:No Comments3092 Views

    The disclaimer at the end of the commercial is an eye opener, even if it is in small type: “Imaginary technology. Do not attempt. Duh.”

    Tim Damon of Square Planet Media directed this spot which introduces us to a tongue-firmly-in-cheek innovation from luxury automaker Lexus–the Lane Valet. We see a guy cruising in his Lexus in the fast lane–only to be slowed down by a driver ahead who is going way too slow.

    No problem. Our Lexus driver just deploys his Lane Valet technology which takes over the slow poke car and safely moves it over a lane, freeing the Lexus to zip along on its merry way.

    This “imaginary” optional feature is being rolled out on all Lexus models on April 1, 2017, a.k.a. April Fools’ Day. This broadcast spot for Lane Valet–out of ad agency Team One–will air this Saturday (4/1) during the NCAA Men’s Final Four Game 2 on CBS, on Comedy Central and during an encore presentation of Saturday Night Live on NBC. 

    Craig Crawford, group creative director at Team One, stated, “Team One loves problem-solving advertising messages, and Lane Valet is a contemporary solution to a known and relatable challenge. Broadcast placements show a commitment to innovation, and when you want to make a great car commercial you go to a great car director like Tim Damon.”

    Credits

    Client Lexus Agency Team One Chris Graves, chief creative officer; Craig Crawford, group creative director; Jon Ruppel, Tyler Doupe, creative directors; Brian Doyle, associate creative director; Pilar Leff, sr. producer; Laura Cray, Kevin Warnecke, associate producers; Bryan Cook, executive content producer; Gina Grosso, associate director of multimedia; Rob Johnston, motion graphics manager. Production Square Planet Media Tim Damon, director; Kendra Wester, exec producer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Square Planet MediaTeam OneTim Damon



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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