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    Director Tim Damon Showcases NSX For Honda, Tokyo Agency Les Mains

    By SHOOTUpdated:No Comments2051 Views

    Director Tim Damon put the NSX super car from Honda through a tour of California, highlighting the performance and styling of the vehicle. Damon directed both a short film and collateral images for ad agency Les Mains in Japan.

    “We started the campaign looking at Spain, Portugal, Italy and France, but shot all over California,” said Damon. “We had everything we needed right here. The NSX is a functional work of art. I approached shooting the campaign like I was shooting a supermodel. First, out on the town, and then, on a fashion runway.”

    The 16-day shoot for Honda reunited Damon with creative director Kenji Mizoguchi. “I love working with Kenji, he encourages a high energy, spontaneous environment that results in great work,” said Damon. Locations for both photography and film included Damon’s Los Angeles based Stage20, downtown Los Angeles, Mt. Wilson, Malibu, Newport Beach, Highway 1, Woodside, InyoKern and San Simeon.

    The short begins with the NSX keeping a low profile with low light, low angles and bridge railings. The car then is seen rotating, intercut with images of high performance on the open road.

    From 1990-2005 the original NSX became one of the world’s most beloved super cars, a two seat mid engine sports car with advanced aerodynamics and details inspired by an F-16 fighter. The new NSX was is a hybrid sports car designed and engineered in the U.S., powered by a 3.5-liter twin-turbo V6 engine and three electric motors, giving off 600 horsepower through an inventive all wheel drive train. Its body utilizes a space frame design, which is made from aluminum, ultra-high strength steel, and other rigid and lightweight materials, some of which are the world’s first applications.

    “As an artist, I’m always an advocate for great work,” said Damon. “The agency wanted both the stills and film to feel organic, not overly produced. A relatable, natural feeling.” Damon relied on his custom light boxes to capture the NSX’s countless details while tapping into some very special cameras and lenses to shoot low light urban settings. “With the right combination dialed in, we let the cityscape light the car,” said Damon. Coastal and urban shots crackle to life courtesy of Filmotechnic Russian Arm and special camera rigs, allowing for unique, one-of-a kind shots of the NSX melding with the road.

    Damon is represented for commercials and digital work through Square Planet Media/Damon Productions. 

    Credits

    Client Honda NSX Agency Les Mains, Tokyo Kenji Mizoguchi, creative director Production Piuma Motion/Square Planet Tim Damon, director/DP; Anthony Diaz, digital tech; Koji Matsumura, producer, Japan; Doug Dilg, producer, Piuma; Shigeki Otani, producer. Editorial Heather Belser, editor. Music “Havoc” by Luke Atencio Mix Rick Wilson, mix

    Media Type:Film: Web
    ScreenWork Categories:Short film
    Video Tags:Damon ProductionsSquare Planet MediaTim Damon



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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