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    Director Tim Damon Showcases NSX For Honda, Tokyo Agency Les Mains

    By SHOOTUpdated:No Comments2061 Views

    Director Tim Damon put the NSX super car from Honda through a tour of California, highlighting the performance and styling of the vehicle. Damon directed both a short film and collateral images for ad agency Les Mains in Japan.

    “We started the campaign looking at Spain, Portugal, Italy and France, but shot all over California,” said Damon. “We had everything we needed right here. The NSX is a functional work of art. I approached shooting the campaign like I was shooting a supermodel. First, out on the town, and then, on a fashion runway.”

    The 16-day shoot for Honda reunited Damon with creative director Kenji Mizoguchi. “I love working with Kenji, he encourages a high energy, spontaneous environment that results in great work,” said Damon. Locations for both photography and film included Damon’s Los Angeles based Stage20, downtown Los Angeles, Mt. Wilson, Malibu, Newport Beach, Highway 1, Woodside, InyoKern and San Simeon.

    The short begins with the NSX keeping a low profile with low light, low angles and bridge railings. The car then is seen rotating, intercut with images of high performance on the open road.

    From 1990-2005 the original NSX became one of the world’s most beloved super cars, a two seat mid engine sports car with advanced aerodynamics and details inspired by an F-16 fighter. The new NSX was is a hybrid sports car designed and engineered in the U.S., powered by a 3.5-liter twin-turbo V6 engine and three electric motors, giving off 600 horsepower through an inventive all wheel drive train. Its body utilizes a space frame design, which is made from aluminum, ultra-high strength steel, and other rigid and lightweight materials, some of which are the world’s first applications.

    “As an artist, I’m always an advocate for great work,” said Damon. “The agency wanted both the stills and film to feel organic, not overly produced. A relatable, natural feeling.” Damon relied on his custom light boxes to capture the NSX’s countless details while tapping into some very special cameras and lenses to shoot low light urban settings. “With the right combination dialed in, we let the cityscape light the car,” said Damon. Coastal and urban shots crackle to life courtesy of Filmotechnic Russian Arm and special camera rigs, allowing for unique, one-of-a kind shots of the NSX melding with the road.

    Damon is represented for commercials and digital work through Square Planet Media/Damon Productions. 

    Credits

    Client Honda NSX Agency Les Mains, Tokyo Kenji Mizoguchi, creative director Production Piuma Motion/Square Planet Tim Damon, director/DP; Anthony Diaz, digital tech; Koji Matsumura, producer, Japan; Doug Dilg, producer, Piuma; Shigeki Otani, producer. Editorial Heather Belser, editor. Music “Havoc” by Luke Atencio Mix Rick Wilson, mix

    Media Type:Film: Web
    ScreenWork Categories:Short film
    Video Tags:Damon ProductionsSquare Planet MediaTim Damon



    The Best Work You May Never See: Rodrigo Garcia Saiz Directs “The HInVisible Celebrity” To Address Spain’s Stigma Over HIV

    Wednesday, December 25, 2024

    Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”

    Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?

    The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.

    The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More

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