At various points in our careers, we’ve all asked ourselves, “Am I a fit for this job?”
In this spot, we see a man who resolves that question with the help of LinkedIn Premium, which offers professionals a smarter way to unlock opportunities.
Titled “Office,” the commercial is part of a “That’s Premium” campaign created in-house at LinkedIn in partnership with director Terence Neale of Park Pictures. In “Office,” we see a LinkedIn Premium member shoehorned into a cramped, uncomfortable workplace. Thankfully LinkedIn Premium helps him find a better employment fit.
Credits
Client LinkedIn Agency LinkedIn (in-house) Rebecca Friedman, associate creative director, art; Ian Hill, associate creative director, copy; Tavia Holmes, sr. director of brand creative; Daniel Daquigan, sr. designer; Daniel Southwick, sr. integrated producer; Anastacia Maggioncalda, director of creative studio production; Tim Dolen, integrated producer. Production Company Park Pictures Terence Neale, director; Jackie Kelman Bisbee, exec producer; Justin Pollock, exec producer/managing director; Anne Bobroff, sr. head of production/business affairs; Chelsea Schwiering, head of production; Rozanne Rocha-Gray, producer; Kanamé Onoyama, DP; Jim Cole, 1st assistant director; Pirra Lorenzo, production designer; Sina Taherkhani, postproduction supervisor. Service Production Company Romance Films Leanne Sanders, producer; Renee Du Rand, production manager; Adali Van Dalen, jr. production manager; Sabrina Wilenberg, production coordinator; Genea Maree, cast coordinator; Anil Rinquest, unit manager. Editorial Cartel Leo Scott, editor; Ramon DeSouza, cutting assist; Caylee Banz, producer; Viet-An Nguyen, exec producer; Lauren Bleiweiss, managing director. Color Trafik Daniel de Vue, colorist; Julia King, producer; Greer Bratschie, head of production; Robert Owens, managing director. Music & Sound Squeak E. Clean Studios Sam Spiegel, executive creative director; Michael Gross, executive creative producer; Matthew Compton, creative director; Michelangelo Rodriguez, composer; Blade Thornton, sr. music producer and lead post producer; Angelina Phengphong, sr. post producer; Chris Nungary, sound design & final mix; Drew Fischer, Surachai Sutthisasanakul, additional VO record engineers. VFX The Mill Matt Pascuzzi, creative director; Matthew Loranger, sr. exec producer; Sally Wnek, sr. VFX producer; Alankit Thapa, producer; Paola Malo, Rhushikesh Patil, production coordinators; Sina Taherkhani, Heiko Von Fintel & Jeremy Hattingh, shoot supervisors; Julien Aucouturier, 2D lead artist; Heather Keister, Mazyar Sharifian, Richard Aponte, Nick Pfister, Jaymin Han, 2D artists; Taylor Feld, finish artist; Charles Lee, Swarup Kumar Panigrahi, Amrut S. Agasi, Winnie Sharma, matte painting; Brody Davis & Christopher Szeto, designers; Sachin Ranaware, Kanchrela Santhosh Reddy, rot, prep, matchmove leads; Chandra Kumari, Debashish Sarmah, Akhil Gupta, Parthasarathy Rajaram, Sushil R. Jain, Sailen Khanra, Krishnan Palani, Suraj Kumar, Ashish Gajbhiye, Jayapradeeshwaran Abimanyu, Vishal Kumar, roto & paint; Sayed Hussain, Ram Sharma, Sathya Narayanan, matchmove.
Director Marc André Debruyne--who’s handled by production house Open Swim for U.S. representation--brings Coca-Cola’s legacy of celebrating holiday traditions to life in this campaign spotlighting Filipino Balikbayan boxes. The spot--out of Toronto agencies Taxi and VML--features Tita Rosita, owner of the oldest Filipino-Canadian grocery store in Toronto, whose much-adored shop was wrapped like a massive Coca-Cola-themed Balikbayan box as she prepared hundreds of boxes for customers to send their loved ones, with Coca-Cola paying for the boxes and the cost of shipping them to the Philippines. The spot is a testament to the brand’s prevailing facilitation of cultural and generational connectivity, especially during the holiday season.
The collaborative project--produced by Toronto production company MOWAD--was particularly special for Debruyne, who’s Filipino, because of the large presence of Filipino crew members on set. “It’s a totally surreal feeling when a work project crosses over into your personal life. It’s not too often that happens,” shares Debruyne. “The number of Balikbayan boxes I’ve sent home since I was a child, being surrounded by so many Filipinos on set – both crew and cast, and even being served pancit by Tita Rosita for lunch (and getting yelled at after because I didn’t have seconds) brought back so many wonderful memories of my mom. It was such a fun vibe on set. This wasn’t even a job, it was truly something special.”
