At various points in our careers, we’ve all asked ourselves, “Am I a fit for this job?”
In this spot, we see a man who resolves that question with the help of LinkedIn Premium, which offers professionals a smarter way to unlock opportunities.
Titled “Office,” the commercial is part of a “That’s Premium” campaign created in-house at LinkedIn in partnership with director Terence Neale of Park Pictures. In “Office,” we see a LinkedIn Premium member shoehorned into a cramped, uncomfortable workplace. Thankfully LinkedIn Premium helps him find a better employment fit.
Credits
Client LinkedIn Agency LinkedIn (in-house) Rebecca Friedman, associate creative director, art; Ian Hill, associate creative director, copy; Tavia Holmes, sr. director of brand creative; Daniel Daquigan, sr. designer; Daniel Southwick, sr. integrated producer; Anastacia Maggioncalda, director of creative studio production; Tim Dolen, integrated producer. Production Company Park Pictures Terence Neale, director; Jackie Kelman Bisbee, exec producer; Justin Pollock, exec producer/managing director; Anne Bobroff, sr. head of production/business affairs; Chelsea Schwiering, head of production; Rozanne Rocha-Gray, producer; Kanamé Onoyama, DP; Jim Cole, 1st assistant director; Pirra Lorenzo, production designer; Sina Taherkhani, postproduction supervisor. Service Production Company Romance Films Leanne Sanders, producer; Renee Du Rand, production manager; Adali Van Dalen, jr. production manager; Sabrina Wilenberg, production coordinator; Genea Maree, cast coordinator; Anil Rinquest, unit manager. Editorial Cartel Leo Scott, editor; Ramon DeSouza, cutting assist; Caylee Banz, producer; Viet-An Nguyen, exec producer; Lauren Bleiweiss, managing director. Color Trafik Daniel de Vue, colorist; Julia King, producer; Greer Bratschie, head of production; Robert Owens, managing director. Music & Sound Squeak E. Clean Studios Sam Spiegel, executive creative director; Michael Gross, executive creative producer; Matthew Compton, creative director; Michelangelo Rodriguez, composer; Blade Thornton, sr. music producer and lead post producer; Angelina Phengphong, sr. post producer; Chris Nungary, sound design & final mix; Drew Fischer, Surachai Sutthisasanakul, additional VO record engineers. VFX The Mill Matt Pascuzzi, creative director; Matthew Loranger, sr. exec producer; Sally Wnek, sr. VFX producer; Alankit Thapa, producer; Paola Malo, Rhushikesh Patil, production coordinators; Sina Taherkhani, Heiko Von Fintel & Jeremy Hattingh, shoot supervisors; Julien Aucouturier, 2D lead artist; Heather Keister, Mazyar Sharifian, Richard Aponte, Nick Pfister, Jaymin Han, 2D artists; Taylor Feld, finish artist; Charles Lee, Swarup Kumar Panigrahi, Amrut S. Agasi, Winnie Sharma, matte painting; Brody Davis & Christopher Szeto, designers; Sachin Ranaware, Kanchrela Santhosh Reddy, rot, prep, matchmove leads; Chandra Kumari, Debashish Sarmah, Akhil Gupta, Parthasarathy Rajaram, Sushil R. Jain, Sailen Khanra, Krishnan Palani, Suraj Kumar, Ashish Gajbhiye, Jayapradeeshwaran Abimanyu, Vishal Kumar, roto & paint; Sayed Hussain, Ram Sharma, Sathya Narayanan, matchmove.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
