At various points in our careers, we’ve all asked ourselves, “Am I a fit for this job?”
In this spot, we see a man who resolves that question with the help of LinkedIn Premium, which offers professionals a smarter way to unlock opportunities.
Titled “Office,” the commercial is part of a “That’s Premium” campaign created in-house at LinkedIn in partnership with director Terence Neale of Park Pictures. In “Office,” we see a LinkedIn Premium member shoehorned into a cramped, uncomfortable workplace. Thankfully LinkedIn Premium helps him find a better employment fit.
Credits
Client LinkedIn Agency LinkedIn (in-house) Rebecca Friedman, associate creative director, art; Ian Hill, associate creative director, copy; Tavia Holmes, sr. director of brand creative; Daniel Daquigan, sr. designer; Daniel Southwick, sr. integrated producer; Anastacia Maggioncalda, director of creative studio production; Tim Dolen, integrated producer. Production Company Park Pictures Terence Neale, director; Jackie Kelman Bisbee, exec producer; Justin Pollock, exec producer/managing director; Anne Bobroff, sr. head of production/business affairs; Chelsea Schwiering, head of production; Rozanne Rocha-Gray, producer; Kanamé Onoyama, DP; Jim Cole, 1st assistant director; Pirra Lorenzo, production designer; Sina Taherkhani, postproduction supervisor. Service Production Company Romance Films Leanne Sanders, producer; Renee Du Rand, production manager; Adali Van Dalen, jr. production manager; Sabrina Wilenberg, production coordinator; Genea Maree, cast coordinator; Anil Rinquest, unit manager. Editorial Cartel Leo Scott, editor; Ramon DeSouza, cutting assist; Caylee Banz, producer; Viet-An Nguyen, exec producer; Lauren Bleiweiss, managing director. Color Trafik Daniel de Vue, colorist; Julia King, producer; Greer Bratschie, head of production; Robert Owens, managing director. Music & Sound Squeak E. Clean Studios Sam Spiegel, executive creative director; Michael Gross, executive creative producer; Matthew Compton, creative director; Michelangelo Rodriguez, composer; Blade Thornton, sr. music producer and lead post producer; Angelina Phengphong, sr. post producer; Chris Nungary, sound design & final mix; Drew Fischer, Surachai Sutthisasanakul, additional VO record engineers. VFX The Mill Matt Pascuzzi, creative director; Matthew Loranger, sr. exec producer; Sally Wnek, sr. VFX producer; Alankit Thapa, producer; Paola Malo, Rhushikesh Patil, production coordinators; Sina Taherkhani, Heiko Von Fintel & Jeremy Hattingh, shoot supervisors; Julien Aucouturier, 2D lead artist; Heather Keister, Mazyar Sharifian, Richard Aponte, Nick Pfister, Jaymin Han, 2D artists; Taylor Feld, finish artist; Charles Lee, Swarup Kumar Panigrahi, Amrut S. Agasi, Winnie Sharma, matte painting; Brody Davis & Christopher Szeto, designers; Sachin Ranaware, Kanchrela Santhosh Reddy, rot, prep, matchmove leads; Chandra Kumari, Debashish Sarmah, Akhil Gupta, Parthasarathy Rajaram, Sushil R. Jain, Sailen Khanra, Krishnan Palani, Suraj Kumar, Ashish Gajbhiye, Jayapradeeshwaran Abimanyu, Vishal Kumar, roto & paint; Sayed Hussain, Ram Sharma, Sathya Narayanan, matchmove.
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
