Register

    Director Terence Neale, JohnXHannes Rise “Above The Noise” For Beats by Dre

    By SHOOTUpdated:No Comments4362 Views

    Beats by Dr. Dre launched a new #AboveTheNoise campaign film featuring Serena Williams, Neymar Jr., Cara Delevingne, Michael K. Williams, and Kris Wu. In a loud world full of distractions, it’s never been more important to rise Above The Noise. 

    Directed by Terence Neale via Park Pictures for agency JohnXHannes, the short film Above The Noise” focuses on notables who have all faced noise and adversity, and continue to rise above it–while heralding the next generation of kids blocking out the noise and going after their dreams. The Beats message is simply that only when you rise above the noise can you focus on what truly matters.

    This holiday campaign dovetails with the new Beats Studio 3 Wireless. Born out of a true product insight, the new Beats Studio3 Wireless headphones with Pure Adaptive Noise Canceling technology, allows you to block out the noise, better than ever before.

    Credits

    Client Beats By Dr. Dre Agency JohnXHannes New York Hannes Ciatti, John McKelvey, executive creative directors/co-founders; Matt Bonin, head of production; Dan Koeger, Pierre Janneau, creative directors. Production Park Pictures Terence Neale, director; Jackie Kelman-Bisbee, Scott Howard, exec producers; Anne Bobroff, head of production; Tim Kerrison, Dougal Meese, Youree Henley, producers; Alexis Zabe, DP. Editorial Cartel Leo Scott, Chris Catanach, editors. Color Company 3 Tom Poole, colorist. Finishing a52 Music Ruel’s “Don’t Tell Me” Audio Beats By Dr. Dre Josh Eichenbaum, mixer.

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:JohnXHannesPark PicturesTerence Neale



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

    Read More

    MySHOOT Profiles


    Add A Comment