This film takes us into a “Wonderlab” where magic and science meet to yield innovation in crystal and creativity that defines the Swarovski brand.
Terence Neale of Park Pictures directed the short for Swarovski and brand agency General Idea. Black Kite Studios served as visual effects house.
Client Swarovski Giovanna Engelbert, creative director; Maria Santillana, head of product–marketing collection; Oscar Beckman, Henrik Zachrisson, art directors; Adwoa Aboah, Gwendoline Christie, talent. Agency General Idea Semjon Von Doenhoff, executive creative director; Tanner Graham, managing director; Ashley Scott, EP. Production Park Pictures Terence Neale, director; Darren Lew, DP; Pirra Calvo, production designer; Justin Pollock, EP; Rozanne Rocha-Gray, producer; Julian Redpath, editor; Bea Akerlund, stylist. Service Company FAMILY VFX Black Kite Studios
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
