This film takes us into a “Wonderlab” where magic and science meet to yield innovation in crystal and creativity that defines the Swarovski brand.
Terence Neale of Park Pictures directed the short for Swarovski and brand agency General Idea. Black Kite Studios served as visual effects house.
Client Swarovski Giovanna Engelbert, creative director; Maria Santillana, head of product–marketing collection; Oscar Beckman, Henrik Zachrisson, art directors; Adwoa Aboah, Gwendoline Christie, talent. Agency General Idea Semjon Von Doenhoff, executive creative director; Tanner Graham, managing director; Ashley Scott, EP. Production Park Pictures Terence Neale, director; Darren Lew, DP; Pirra Calvo, production designer; Justin Pollock, EP; Rozanne Rocha-Gray, producer; Julian Redpath, editor; Bea Akerlund, stylist. Service Company FAMILY VFX Black Kite Studios
In this Super Bowl :30 for Reese’s Chocolate Lava Big Cup--directed by Matias & Mathias of Epoch Films for agency Erich & Kallman--a concerned park ranger reports live from the site of an active volcano where Reese’s fans are going to extreme lengths to get their hands and taste buds on the lava flow.
As passion builds, a team of park rangers rein in the mayhem--saving grandma from scootering into the hot flowing molten lava--and try to clear up the confusion: “Don‘t eat lava. Eat ooey-gooey Chocolate Lava.”
“There’s nothing better than seeing our fans go wild over new flavor additions to the classic Reese’s chocolate and peanut butter combo,” said Ryan Riess, VP of brand strategy and creative development, The Hershey Company. “The Big Game is the perfect stage to showcase our fan’s energy – whether that be from the top of a volcano or on the couch during football Sunday.”
In a joint statement, directors Matias & Mathias said of the “Don’t Eat Lava” spot, “Although the characters’ obsession with Reese’s Chocolate Lava Big Cups is completely realistic and very easy to identify with, our favorite part of this project was seeing all the talented people we got to work with become obsessed with making the lava flows of our dreams become a reality.”
Read More
