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    Director Taika Waititi Delves Into The Stuff That Dreams Are Made Of With Short Film For Xbox, 215 McCann

    By SHOOTUpdated:No Comments2554 Views

    Psychologists have spent centuries exploring and analyzing dreams. With new innovations in dream analysis, researchers have made breakthroughs in recording the semi-lucid dream state known as hypnagogia where the brain undergoes a physiological change and the dreamer experiences a “waking consciousness.”

    For the launch of the all-new Xbox Series X, Xbox partnered with dream scientists at a leading university known for its Targeted Dream Incubation methods. The research used the dream recording technology, Hypnodyne, to explore what gamers dreamed of after playing on the most powerful next-gen console for the first time.

    This chapter of the “Power Your Dreams” campaign, “Made From Dreams,” developed by 215 McCann in partnership with Xbox, is a branded content series kicked off with this short film Lucid Odyssey, created by Academy Award-winner (Jojo Rabbit) Taika Waititi, and featuring streamer MoonLiteWolf. Waititi directed via production house Hungry Man.

    The results of MoonLiteWolf’s dream study were Waititi’s inspiration for this film that tells the story of MoonLiteWolf’s experience and the real dreams she had–which include exploring a magical forest with a glowing bunny creature, encountering a “galaxy whale” made out of constellations, and attending a concert in space where Master Chief was deejaying an EDM version of the Halo Monk Chant. MoonLiteWolf stars in the film, celebrating the Xbox gaming community in a way never done before. The dream study narrated throughout the film includes actual audio recorded during the dream study.

    The next generation of Xbox consoles are what dreams are made of–literally. Both Xbox Series X and Xbox Series S are available now globally.

    Credits

    Client Microsoft Xbox Agency 215 McCann Scott Duchon, chief creative officer; Nichole Geddes, creative director; Shawn Raissi, associate creative director/art director; John Friedman, sr. copywriter; Mandi Holdorf, director of integrated production; Gabby Gardner, sr. producer; Neile Weeks, sr. digital producer; Christina Chin, producer; Jessie Ybarra, associate producer; Brian Wakabayashi, director of strategy; Ryan Riley, strategy director; Christian Stewart, sr. strategist. Production Hungry Man Taika Waititi, director; Mino Jarjoura, managing director/EP; Dan Duffy, director of sales/EP; Matthew Libatique, DP. Editorial Cut+Run Steve Gandolfi, editor; Tim Sekiguchi, assistant editor; Deanne Mehling, exec producer; Caylee Banz, producer. Music Gareth Coker, composer. Sound Design Trinitite Brian Emrich, sound designer. Audio Post Lime Studios Rohan Young, audio mixer; Jeremy Nichols, audio assistant; Susie Boyajan, exec producer. Color Company 3 Sean Coleman, sr. colorist; Matt Moran, sr. producer; Ashley McKim, exec producer. Visual Effects Parliament.

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:215 McCannHungry ManTaika Waititi



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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