Kids love snow days which also mean no school days. For athletes, snow days are also play days as reflected in this spot featuring an all-star cast of Nike sports pros led by NFL stars Rob Gronkowski and Ndamukong Suh who take to the streets for a game of snow football while the rest of the city shuts down due to inclement weather.
Steve Rogers of Biscuit Filmworks directed “Snow Day” for Wieden+Kennedy, Portland, Ore.
Client Nike Agency Wieden+Kennedy, Portland, Ore. Chris Groom, Stuart Brown, creative directors; Brock Kirby, copywriter; Lee Jennings, art director; Jeff Selis, producer; Matt Hunnicutt, executive producer; Edgar Morales, designer; Alicia Kuna, studio manager; Seth Shelman, Jeff Ackley, Oliver Rokoff, motion; Adam Sirkin, motion, color/retouching; Saskla Thomson, color/retouching; Grace Petrenka, art buyer; Patrick Marzullo, Ben Oh, Evelyn Loomis, Jenna Simon, digital production. Reid Schilperoort, digital/social strategy; Ben Grylewicz, head of production; Mark Fitzloff, Joe Staples, executive creative directors. Production Biscuit Filmworks Steve Rogers, director; Shawn Lacy, Holly Vega, Dana Balkin, exec producers; Jay Veal, line producer; Alwin Kuchler, DP; Craig Owens, 1st assistant director. Editorial Joint Editorial, Portland Peter Wiedensmith, editor; Dylan Sylwester, assistant editor; Jen Milano, post producer; Leslie Carthy, exec producer; Mary Zuleger, operations director. VFX The Mission Joey Brattesani, lead Flame; Piotr Karwas, animation director; Michael Gibson, on-set supervisor; Diana Cheng, VFX producer; Michael Pardee, managing director; Ellen Turner, exec producer. Music/Sound Joint Editorial Noah Woodburn, sound designer. Song: The Payback Audio Post Joint Editorial Noah Woodburn, mixer; Jen Milano, producer.
American Family Insurance connects with Marvel Studio’s Captain America: Brave New World--which hits theaters this week (2/14)--on a campaign which reflects the parallels between the insurance company’s Red Roofline and Captain America’s iconic shield as trusted symbols of protection.
This :45 cinema ad features original footage with Anthony Mackie as Captain America in an action-packed sequence that concludes at a family’s home. Introduced by American Family Insurance’s distinctive musical jingle, we hear a voiceover reminding viewers “Life’s better when you’re under our roof because we help protect your dreams.” As Captain America checks on the family, their son remarks, “I like your shield.” Captain America looks upward to the red roof and responds, “I like yours, too.” The ad ends with the company logo and its long-running tagline, “Insure carefully, dream fearlessly.”
The :45 cinema spot and :30 TV version were directed by Anthony Leonardi III via production house Eleanor for ad agency Elite Media.
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