Kids love snow days which also mean no school days. For athletes, snow days are also play days as reflected in this spot featuring an all-star cast of Nike sports pros led by NFL stars Rob Gronkowski and Ndamukong Suh who take to the streets for a game of snow football while the rest of the city shuts down due to inclement weather.
Steve Rogers of Biscuit Filmworks directed “Snow Day” for Wieden+Kennedy, Portland, Ore.
Client Nike Agency Wieden+Kennedy, Portland, Ore. Chris Groom, Stuart Brown, creative directors; Brock Kirby, copywriter; Lee Jennings, art director; Jeff Selis, producer; Matt Hunnicutt, executive producer; Edgar Morales, designer; Alicia Kuna, studio manager; Seth Shelman, Jeff Ackley, Oliver Rokoff, motion; Adam Sirkin, motion, color/retouching; Saskla Thomson, color/retouching; Grace Petrenka, art buyer; Patrick Marzullo, Ben Oh, Evelyn Loomis, Jenna Simon, digital production. Reid Schilperoort, digital/social strategy; Ben Grylewicz, head of production; Mark Fitzloff, Joe Staples, executive creative directors. Production Biscuit Filmworks Steve Rogers, director; Shawn Lacy, Holly Vega, Dana Balkin, exec producers; Jay Veal, line producer; Alwin Kuchler, DP; Craig Owens, 1st assistant director. Editorial Joint Editorial, Portland Peter Wiedensmith, editor; Dylan Sylwester, assistant editor; Jen Milano, post producer; Leslie Carthy, exec producer; Mary Zuleger, operations director. VFX The Mission Joey Brattesani, lead Flame; Piotr Karwas, animation director; Michael Gibson, on-set supervisor; Diana Cheng, VFX producer; Michael Pardee, managing director; Ellen Turner, exec producer. Music/Sound Joint Editorial Noah Woodburn, sound designer. Song: The Payback Audio Post Joint Editorial Noah Woodburn, mixer; Jen Milano, producer.
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
