Kids love snow days which also mean no school days. For athletes, snow days are also play days as reflected in this spot featuring an all-star cast of Nike sports pros led by NFL stars Rob Gronkowski and Ndamukong Suh who take to the streets for a game of snow football while the rest of the city shuts down due to inclement weather.
Steve Rogers of Biscuit Filmworks directed “Snow Day” for Wieden+Kennedy, Portland, Ore.
Client Nike Agency Wieden+Kennedy, Portland, Ore. Chris Groom, Stuart Brown, creative directors; Brock Kirby, copywriter; Lee Jennings, art director; Jeff Selis, producer; Matt Hunnicutt, executive producer; Edgar Morales, designer; Alicia Kuna, studio manager; Seth Shelman, Jeff Ackley, Oliver Rokoff, motion; Adam Sirkin, motion, color/retouching; Saskla Thomson, color/retouching; Grace Petrenka, art buyer; Patrick Marzullo, Ben Oh, Evelyn Loomis, Jenna Simon, digital production. Reid Schilperoort, digital/social strategy; Ben Grylewicz, head of production; Mark Fitzloff, Joe Staples, executive creative directors. Production Biscuit Filmworks Steve Rogers, director; Shawn Lacy, Holly Vega, Dana Balkin, exec producers; Jay Veal, line producer; Alwin Kuchler, DP; Craig Owens, 1st assistant director. Editorial Joint Editorial, Portland Peter Wiedensmith, editor; Dylan Sylwester, assistant editor; Jen Milano, post producer; Leslie Carthy, exec producer; Mary Zuleger, operations director. VFX The Mission Joey Brattesani, lead Flame; Piotr Karwas, animation director; Michael Gibson, on-set supervisor; Diana Cheng, VFX producer; Michael Pardee, managing director; Ellen Turner, exec producer. Music/Sound Joint Editorial Noah Woodburn, sound designer. Song: The Payback Audio Post Joint Editorial Noah Woodburn, mixer; Jen Milano, producer.
Plant-based food brand THIS™ is bringing its trademark humor to TV screens during Veganuary with the debut advertising campaign from its new creative agency, London-based St Luke’s.
Centerpiece of the campaign is this film directed by Glenn Kitson through St. Luke’s in-house production studio, Apostle Studios.
Shot in a mockumentary style complete with hand-held camera work on 35mm film, it stars a glamorous and very upbeat real estate agent who loves being at the top of her profession. She then reveals how after just one taste of the juicy, award-winning THIS™ Isn’t Pork Sausages, things changed. If meat-free sausages can taste this good, she reasons, then absolutely anything is possible. And with a flash, our estate agent has decided to become a wingsuit flyer--with somewhat unfortunate consequences.
Nonetheless, she remains cheerful, and the film finishes with the line “THIS Changes Everything*” along with a disclaimer that “everything” does not include wingsuit flying abilities.
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