This fun, fast-paced holiday ride follows two dads as they go head to head in pursuit of the last remaining parking spot at the mall.
Featuring the 2018 RS 7 and RS 3 Audi Sport vehicles, “Parking Lot” was directed by Steve Rogers of Biscuit Filmworks for agency Venables Bell & Partners.
Client Audi of America Agency Venables Bell & Partners, San Francisco Paul Venables, founder/chairman; Will McGinness, partner, executive creative director; Justin Moore, Erich Pfeifer, creative directors; Tedd Wood, copywriter; Cody Pate, art director; Craig Allen, director of integrated production; Hilary Coate, producer. Production Biscuit Filmworks, Los Angeles Steve Rogers, director; Shawn Lacy, Holly Vega, exec producers; Karen O’Brien, line producer; Alwin Kuchler, DP. Editorial Exile Kirk Baxter, editor; Paul Jarolimekproner, assistant editor; CL Weaver, exec producer; Remy Foxx, producer. VFX/Finish Electric Theatre Collective, Santa Monica, Calif. Adam Watson, VFX lead supervisor; Kate Hitchings, VFX exec producer; Scott Boyajan, VFX producer; Adam Watson, Eric Mason, Dave Damant, Kevin Jones, Brian Magarian, Phoebe Britton, Gretchen Capatan, James Aguilar, James Gorman, Mikey Smith, Nicholas Hiegel, Steve Miller. 2D artists; Dark Hoffman, digital matte painter; Corinne DeOrsay, CG supervisor. (Toolbox: Houdini, Flame, Nuke) Color Company 3, Santa Monica Stefan Sonnenfeld, colorist; Katie Andrews, color producer. Music Barking Owl Kelly Bayett, creative director/partner; KC Dossett, producer; Barking Owl, arranger; Wylie Statemen, Harry Cohen, sound designers. Music “Carol of the Bells” by Peter J. Wilhousky Audio Post Barking Owl, West Los Angeles Mike Franklin, mixer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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