This fun, fast-paced holiday ride follows two dads as they go head to head in pursuit of the last remaining parking spot at the mall.
Featuring the 2018 RS 7 and RS 3 Audi Sport vehicles, “Parking Lot” was directed by Steve Rogers of Biscuit Filmworks for agency Venables Bell & Partners.
Client Audi of America Agency Venables Bell & Partners, San Francisco Paul Venables, founder/chairman; Will McGinness, partner, executive creative director; Justin Moore, Erich Pfeifer, creative directors; Tedd Wood, copywriter; Cody Pate, art director; Craig Allen, director of integrated production; Hilary Coate, producer. Production Biscuit Filmworks, Los Angeles Steve Rogers, director; Shawn Lacy, Holly Vega, exec producers; Karen O’Brien, line producer; Alwin Kuchler, DP. Editorial Exile Kirk Baxter, editor; Paul Jarolimekproner, assistant editor; CL Weaver, exec producer; Remy Foxx, producer. VFX/Finish Electric Theatre Collective, Santa Monica, Calif. Adam Watson, VFX lead supervisor; Kate Hitchings, VFX exec producer; Scott Boyajan, VFX producer; Adam Watson, Eric Mason, Dave Damant, Kevin Jones, Brian Magarian, Phoebe Britton, Gretchen Capatan, James Aguilar, James Gorman, Mikey Smith, Nicholas Hiegel, Steve Miller. 2D artists; Dark Hoffman, digital matte painter; Corinne DeOrsay, CG supervisor. (Toolbox: Houdini, Flame, Nuke) Color Company 3, Santa Monica Stefan Sonnenfeld, colorist; Katie Andrews, color producer. Music Barking Owl Kelly Bayett, creative director/partner; KC Dossett, producer; Barking Owl, arranger; Wylie Statemen, Harry Cohen, sound designers. Music “Carol of the Bells” by Peter J. Wilhousky Audio Post Barking Owl, West Los Angeles Mike Franklin, mixer.
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
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