This fun, fast-paced holiday ride follows two dads as they go head to head in pursuit of the last remaining parking spot at the mall.
Featuring the 2018 RS 7 and RS 3 Audi Sport vehicles, “Parking Lot” was directed by Steve Rogers of Biscuit Filmworks for agency Venables Bell & Partners.
Credits
Client Audi of America Agency Venables Bell & Partners, San Francisco Paul Venables, founder/chairman; Will McGinness, partner, executive creative director; Justin Moore, Erich Pfeifer, creative directors; Tedd Wood, copywriter; Cody Pate, art director; Craig Allen, director of integrated production; Hilary Coate, producer. Production Biscuit Filmworks, Los Angeles Steve Rogers, director; Shawn Lacy, Holly Vega, exec producers; Karen O’Brien, line producer; Alwin Kuchler, DP. Editorial Exile Kirk Baxter, editor; Paul Jarolimekproner, assistant editor; CL Weaver, exec producer; Remy Foxx, producer. VFX/Finish Electric Theatre Collective, Santa Monica, Calif. Adam Watson, VFX lead supervisor; Kate Hitchings, VFX exec producer; Scott Boyajan, VFX producer; Adam Watson, Eric Mason, Dave Damant, Kevin Jones, Brian Magarian, Phoebe Britton, Gretchen Capatan, James Aguilar, James Gorman, Mikey Smith, Nicholas Hiegel, Steve Miller. 2D artists; Dark Hoffman, digital matte painter; Corinne DeOrsay, CG supervisor. (Toolbox: Houdini, Flame, Nuke) Color Company 3, Santa Monica Stefan Sonnenfeld, colorist; Katie Andrews, color producer. Music Barking Owl Kelly Bayett, creative director/partner; KC Dossett, producer; Barking Owl, arranger; Wylie Statemen, Harry Cohen, sound designers. Music “Carol of the Bells” by Peter J. Wilhousky Audio Post Barking Owl, West Los Angeles Mike Franklin, mixer.
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick.
The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs.
“I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years.
Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system.
“There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More