Steve Miller of RadicalMedia directed this two-spot package for Xfinity out of Goodby Silverstein & Partners, including “Ping Pong” in which a young couple figures out a new way to occupy their dog so they can enjoy a guilt-free date night.
Via Xfinity X1 voice remote, a woman commands the TV to find a ping pong match which keeps her beloved canine busy as she and her beau leave for a night on the town.
CreditsClient Xfinity Agency Goodby Silverstein & Partners Margaret Johnson, chief creative officer; Jon Wolanske, Jens Waernes, creative directors; Stefan Copiz, art director; Matt Bottkol, Chris Ford, copywriters; Tod Puckett, head of production; James Horner, executive producer; Tess Kenner, producer; Todd Porter, music supervisor. Production RadicalMedia Steve Miller, director; Donna Portaro, Gregg Carlesimo, exec producers; Frank Dituri, head of production; Peter Donoghue, DP; Brock Houghton, production designer; Jon Dino, line producer. Editorial HutchCo Technologies Inc. Jim Hutchins, editor; Jane Hutchins, exec producer; Patrick O’Leary, assistant editor. Finish The Mill Leighton Greer, exec producer; Erin Hicke, producer; Pat DeVaney, coordinator; Tim Rudgard, VFX supervisor; Chris Knight, Scott Johnson, compositors; Gavin Wellman, on set supervisor. Color The Mill Gregory Reese, colorist; Thatcher Peterson, exec producer; Diane Valera, color producer. Music Bogas Productions Ed Bogas, composer. Mix/Sound Design One Union Recording Eben Carr, engineer; Lauren Mask, exec producer; Cienna Patmont, producer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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