Steve Miller of RadicalMedia directed this two-spot package for Xfinity out of Goodby Silverstein & Partners, including “Ping Pong” in which a young couple figures out a new way to occupy their dog so they can enjoy a guilt-free date night.
Via Xfinity X1 voice remote, a woman commands the TV to find a ping pong match which keeps her beloved canine busy as she and her beau leave for a night on the town.
Client Xfinity Agency Goodby Silverstein & Partners Margaret Johnson, chief creative officer; Jon Wolanske, Jens Waernes, creative directors; Stefan Copiz, art director; Matt Bottkol, Chris Ford, copywriters; Tod Puckett, head of production; James Horner, executive producer; Tess Kenner, producer; Todd Porter, music supervisor. Production RadicalMedia Steve Miller, director; Donna Portaro, Gregg Carlesimo, exec producers; Frank Dituri, head of production; Peter Donoghue, DP; Brock Houghton, production designer; Jon Dino, line producer. Editorial HutchCo Technologies Inc. Jim Hutchins, editor; Jane Hutchins, exec producer; Patrick O’Leary, assistant editor. Finish The Mill Leighton Greer, exec producer; Erin Hicke, producer; Pat DeVaney, coordinator; Tim Rudgard, VFX supervisor; Chris Knight, Scott Johnson, compositors; Gavin Wellman, on set supervisor. Color The Mill Gregory Reese, colorist; Thatcher Peterson, exec producer; Diane Valera, color producer. Music Bogas Productions Ed Bogas, composer. Mix/Sound Design One Union Recording Eben Carr, engineer; Lauren Mask, exec producer; Cienna Patmont, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
