Steve Miller of RadicalMedia directed this two-spot package for Xfinity out of Goodby Silverstein & Partners, including “Ping Pong” in which a young couple figures out a new way to occupy their dog so they can enjoy a guilt-free date night.
Via Xfinity X1 voice remote, a woman commands the TV to find a ping pong match which keeps her beloved canine busy as she and her beau leave for a night on the town.
Client Xfinity Agency Goodby Silverstein & Partners Margaret Johnson, chief creative officer; Jon Wolanske, Jens Waernes, creative directors; Stefan Copiz, art director; Matt Bottkol, Chris Ford, copywriters; Tod Puckett, head of production; James Horner, executive producer; Tess Kenner, producer; Todd Porter, music supervisor. Production RadicalMedia Steve Miller, director; Donna Portaro, Gregg Carlesimo, exec producers; Frank Dituri, head of production; Peter Donoghue, DP; Brock Houghton, production designer; Jon Dino, line producer. Editorial HutchCo Technologies Inc. Jim Hutchins, editor; Jane Hutchins, exec producer; Patrick O’Leary, assistant editor. Finish The Mill Leighton Greer, exec producer; Erin Hicke, producer; Pat DeVaney, coordinator; Tim Rudgard, VFX supervisor; Chris Knight, Scott Johnson, compositors; Gavin Wellman, on set supervisor. Color The Mill Gregory Reese, colorist; Thatcher Peterson, exec producer; Diane Valera, color producer. Music Bogas Productions Ed Bogas, composer. Mix/Sound Design One Union Recording Eben Carr, engineer; Lauren Mask, exec producer; Cienna Patmont, producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
