Video game NBA 2K looks to continue to blur the lines between the real and digital worlds with its newest incarnation. This year NBA 2K18 built an open-world neighborhood, allowing gamers not only to play basketball, but to immerse themselves with all the culture that surrounds it. Gamers can go to the barbershop, get ink done at the tattoo parlor and play ball at the local courts.
To announce and celebrate this new feature, agency CP+B LA teamed with director Stacy Wall of production house Imperial Woodpecker on a two-minute film, Run the Neighborhood, showing a kid on his journey from his apartment to the local court, ducking in and out of all his haunts and greeting everyday regulars on the way. It just so happens that those regulars are all NBA superstars (10 in total). And for the eagle-eyed fans, the neighborhood is furnished with basketball Easter eggs. The NBA players are in order of appearance: D’Angelo Russell, Paul George, Joel Embiid, Isaiah Thomas, Damian Lillard, Bill Walton (retired legend), DeMar DeRozan, Devin Booker, Karl-Anthony Towns and Kyrie Irving.
CreditsClient 2K Sports/NBA 2K Agency CP+B LA Kevin Jones, executive creative director; Barnaby Blackburn, Gustavo Kopit, creative directors; Katie Hildebrant, VP, director of video production; Jackie Maloney, sr. integrated producer; Andy Hamm (and Good Ear Music Supervision), music supervisor; Jake Welch, content supervisor. Production Imperial Woodpecker Stacy Wall, director; Robbie Mooring, line producer; Mihai Malaimare Jr. DP. Editorial Cut+Run LA Michelle Eskin, managing partner; Amburr Farls and Jared Thomas, executive producers; Sam Ostrove, editor; Moss Eletreby, assistant editor; James Drew, post exec producer; Catherine Yi, post producer. Postproduction ETC Eric Mason, Flame artist. Audio Post Eleven LA Jeff Payne, audio engineer. Color Company 3 Tom Poole, colorist.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More