Mullen Lowe and Mediahub’s “Vow to Protect” digital campaign for Massachusetts Mutual Life Insurance Company (MassMutual) is anchored by a four-minute anthem piece directed by Stacy Peralta of Nonfiction Unlimited and edited by Sloane Klevin of Union Editorial. Interviewed are five diverse LGBT couples speaking about the importance of marriage, this year’s monumental Supreme Court decision legalizing same-sex marriage nationwide, and the steps they can now take to secure their futures and protect the ones they love.
“Stacy and Sloane have a real talent for gracefully and subtly depicting different levels of emotion. It made the difference between good and great,” said Andy Schneider, VP, associate creative director at Mullen Lowe. “They both have a remarkable, quiet confidence. Which is really a necessity for any unscripted work. It was that confidence that kept us trusting in the process. And it was that confidence that helped keep our clients assured that we were taking the right approach. I think it’s a testament to Sloane and Stacy’s skill that this piece feels much shorter than four minutes. The clarity and flow they created are what make it such an engaging spot. And a brand can’t ask for more than that.”
The campaign will also include upcoming videos featuring the individual couples.
