Floral deliver service Teleflora introduces its 2024 Valentine’s Day bouquet lineup with a brand-new campaign, “Believe in Love,” which celebrates finding love in the modern world. According to a recent survey, the number of Americans who don’t have a steady partner is up 50 percent since 1986. Through this campaign, Teleflora reminds audiences that the journey to finding love begins with the belief that it’s out there, waiting to be discovered.
“Believe in Love” follows five couples as they share their personal love story in a documentary-style interview format. From an emotional start with disbelief that true love existed, fear of heartbreak and feelings that they weren’t deserving of love, individuals lit up as they described how meeting their partner relinquished those fears and made them not only feel love, but also believe in it. Each interview closes with their partner joining them with a surprise Teleflora bouquet and love note.
Teleflora’s “Believe in Love” campaign was developed by The Wonderful Company’s in-house creative team at Wonderful Agency. The campaign, including this “Believe in Love” anthem film, was directed by Station Film’s Ssong Yang. Yang brings her strength for docu-narrative storytelling to the campaign with heartfelt portrayals from real-life couples who unexpectedly discover love, even some who thought it would elude them.
Credits
Client Teleflora Agency Wonderful Agency Michael Perdigao, president; Margaret Keene, chief creative officer; Steve Yee, executive creative director; Morgan Parfrey, associate creative director/copywriter; Anastasia Arten, associate creative director/art director; Carson Lane, jr. copywriter; Lauren Meyer, jr. art director; Tanya LeSieur, global director of integrated production; Christian Lee, production coordinator; Katie Victors, sr. integrated project manager. Production Station Film Ssong Yang, director; Caroline Gibney, partner, exec producer; Mego Lin, DP. Editorial Uppercut Ben McCambridge, editor; Harrison Draper, assistant editor; Mila Davis, exec producer; Hunter Conner, head of production. Finishing Uppercut Steve Cokonis, Flame artist; Alice Cen, jr. Flame artist. Telecine Royal Muster Roslyn Di Sisto, colorist; Matthew Fulton, producer; Thatcher Peterson, exec producer. Audio Racket Club Nathan Dubin, mixer/sound designer; Adrea Lavezzoli, exec producer. Music Ashe & Spencer Music Ryan Potts, exec producer; Track Name–Asche & Spencer Emotional 186
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
