To mark the upcoming release of Call of Duty: WWII, this promo trailer finds buddies looking to return to game playing glory as they reassemble their original squad.
Directed by Simon McQuoid of production house Imperial Woodpecker for agency 72andSunny, this humorous :90 titled “Reassemble!” is about friends reuniting on the fly to again answer their Call of Duty and compete against others.
Client Activision Blizzard/Call of Duty: WWII Agency 72andSunny Glenn Cole, founder, creative co-chair; Matthew Curry, group creative director; Tim Wolfe, Rob Teague, creative directors; Samuel Moore, sr. writer; Juri Zaech, sr. designer; Tom Dunlap, chief production officer; Zeynep Taslica, executive producer; Dave Stephenson, sr. producer; Vivian Le, jr. producer; Nick Phillips, freelance producer. Production Imperial Woodpecker Simon McQuoid, director; Jeff Cronenweth, DP; Doug Halbert, managing partner, exec producer; Anita Wetterstedt, line producer; Bailey Reeves, production supervisor. Editorial Arcade Geoff Hounsell, editor; Damian Stevens, managing partner; Crissy DeSimone, exec producer; Kirsten Thon-Webb, head of production; Adam Becht, sr. producer; Pete Dandrea, Glen Montgomery, Matt Laroche, assistant editors. VFX Method Studios Cara Lehr, exec producer; Crystal Rossman, Julia Paskert, producers; Aaron Neitz, lead Flame artist; Thomas Downs, Louis Schachte, Kelly Bumbarger, Mark Renton, Andy Dill, Brian Nugent, Rob Ufer, Cary Welton, Rachel Moorer, Patrick Hunsberger, Flame artists. Postproduction Company 3 Sean Coleman colorist; Ashley McKim, exec producer; Matt Moran, producer. Audio Post Lime Studios Jeff Mullen, Rohan Young, mixers; Ben Tomastik, assistant mixer; Susie Boyajan, exec producer.
Continuing their partnership to combat the mental health crisis among America’s youth, the Ad Council and McCann New York have released the latest installment of the “Sound It Out” campaign which focuses on helping parents and caregivers have meaningful conversations with their kids about emotional wellbeing.
The new work, “Listening is a Form of Love,” focuses on the important role parents and caregivers play in supporting young people’s emotional wellbeing and is supported by new data from Surgo Health’s Youth Mental Health Tracker. The survey highlights that: 55% of youth (ages 10-24) report mental health struggles; and one in five youth report symptoms of depression, and one in four report symptoms of anxiety.
The film includes an interactive digital experience that invites parents to practice “holding space” by pressing the space bar to listen to kids sharing what they wish their parents could hear, in their own words. Along with this literal interpretation of the active listening the campaign encourages, the website also gives valuable tools to help parents and caregivers be better listeners, and in turn, better support their kids.
There is also this 60-second PSA--directed by Alex Fischman Cardenas via Greenpoint Pictures--which underscores the power and importance of listening to your loved ones.
Read More
