To mark the upcoming release of Call of Duty: WWII, this promo trailer finds buddies looking to return to game playing glory as they reassemble their original squad.
Directed by Simon McQuoid of production house Imperial Woodpecker for agency 72andSunny, this humorous :90 titled “Reassemble!” is about friends reuniting on the fly to again answer their Call of Duty and compete against others.
Client Activision Blizzard/Call of Duty: WWII Agency 72andSunny Glenn Cole, founder, creative co-chair; Matthew Curry, group creative director; Tim Wolfe, Rob Teague, creative directors; Samuel Moore, sr. writer; Juri Zaech, sr. designer; Tom Dunlap, chief production officer; Zeynep Taslica, executive producer; Dave Stephenson, sr. producer; Vivian Le, jr. producer; Nick Phillips, freelance producer. Production Imperial Woodpecker Simon McQuoid, director; Jeff Cronenweth, DP; Doug Halbert, managing partner, exec producer; Anita Wetterstedt, line producer; Bailey Reeves, production supervisor. Editorial Arcade Geoff Hounsell, editor; Damian Stevens, managing partner; Crissy DeSimone, exec producer; Kirsten Thon-Webb, head of production; Adam Becht, sr. producer; Pete Dandrea, Glen Montgomery, Matt Laroche, assistant editors. VFX Method Studios Cara Lehr, exec producer; Crystal Rossman, Julia Paskert, producers; Aaron Neitz, lead Flame artist; Thomas Downs, Louis Schachte, Kelly Bumbarger, Mark Renton, Andy Dill, Brian Nugent, Rob Ufer, Cary Welton, Rachel Moorer, Patrick Hunsberger, Flame artists. Postproduction Company 3 Sean Coleman colorist; Ashley McKim, exec producer; Matt Moran, producer. Audio Post Lime Studios Jeff Mullen, Rohan Young, mixers; Ben Tomastik, assistant mixer; Susie Boyajan, exec producer.
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
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