This spot is part of a digital campaign that lives on Volkswagen Canada’s “unaverage” website. Shin Sugino of Sugino Studio directed for agency Red Urban, Toronto; this particular online commercial, titled “Post-Collision Braking,” showcases in subtle comedic fashion the 2015 VW Golf state-of-the-art braking system which prevented a three-way accident. Thus a young man and woman who met via a minor fender bender avoided the added excitement of a third party and a vehicular menage a trois.
Credits
Client Volkswagen Canada Agency Red Urban Christina Yu, executive creative director; Matt Syberg-Olsen, creative director/writer; Rose Sauquillo, sr. art director; Alicia Outschoorn, art director; Cooper Evoy, copywriter; Anna Tricinci, broadcast producer; Nicole Milette, digital strategy; Samantha Leirsch, digital producer; William Chong, Ricardo Peters, digital developers; Jesse Langille, interactive desiger. Production Sugino Studio Shin Sugino, director/DP; Andy McLeod, executive producer/line producer. Editorial Rooster Post Christina Humphries, editor. Post Fort York Andrew Rolfe, online compositor. Audio Keen Music Thomas Neuspiel, producer.
Video Tags:Red Urban
Apple, Director Kim Gehrig Deploy Wiggle Man To Introduce iPhone 16e
This “Meet iPhone 16e” spot features a wiggle man dancing his heart out over his powerful new iPhone 16e.
Directed by Kim Gehrig via production house Somesuch for agency Apple Marcom, the ad also offers a first listen of “Talk,” Selena Gomez and Benny Blanco’s new song.
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