This spot is part of a digital campaign that lives on Volkswagen Canada’s “unaverage” website. Shin Sugino of Sugino Studio directed for agency Red Urban, Toronto; this particular online commercial, titled “Post-Collision Braking,” showcases in subtle comedic fashion the 2015 VW Golf state-of-the-art braking system which prevented a three-way accident. Thus a young man and woman who met via a minor fender bender avoided the added excitement of a third party and a vehicular menage a trois.
Credits
Client Volkswagen Canada Agency Red Urban Christina Yu, executive creative director; Matt Syberg-Olsen, creative director/writer; Rose Sauquillo, sr. art director; Alicia Outschoorn, art director; Cooper Evoy, copywriter; Anna Tricinci, broadcast producer; Nicole Milette, digital strategy; Samantha Leirsch, digital producer; William Chong, Ricardo Peters, digital developers; Jesse Langille, interactive desiger. Production Sugino Studio Shin Sugino, director/DP; Andy McLeod, executive producer/line producer. Editorial Rooster Post Christina Humphries, editor. Post Fort York Andrew Rolfe, online compositor. Audio Keen Music Thomas Neuspiel, producer.
Video Tags:Red Urban
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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