This spot is part of a digital campaign that lives on Volkswagen Canada’s “unaverage” website. Shin Sugino of Sugino Studio directed for agency Red Urban, Toronto; this particular online commercial, titled “Post-Collision Braking,” showcases in subtle comedic fashion the 2015 VW Golf state-of-the-art braking system which prevented a three-way accident. Thus a young man and woman who met via a minor fender bender avoided the added excitement of a third party and a vehicular menage a trois.
Client Volkswagen Canada Agency Red Urban Christina Yu, executive creative director; Matt Syberg-Olsen, creative director/writer; Rose Sauquillo, sr. art director; Alicia Outschoorn, art director; Cooper Evoy, copywriter; Anna Tricinci, broadcast producer; Nicole Milette, digital strategy; Samantha Leirsch, digital producer; William Chong, Ricardo Peters, digital developers; Jesse Langille, interactive desiger. Production Sugino Studio Shin Sugino, director/DP; Andy McLeod, executive producer/line producer. Editorial Rooster Post Christina Humphries, editor. Post Fort York Andrew Rolfe, online compositor. Audio Keen Music Thomas Neuspiel, producer.
Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More