This spot is part of a digital campaign that lives on Volkswagen Canada’s “unaverage” website. Shin Sugino of Sugino Studio directed for agency Red Urban, Toronto; this particular online commercial, titled “Post-Collision Braking,” showcases in subtle comedic fashion the 2015 VW Golf state-of-the-art braking system which prevented a three-way accident. Thus a young man and woman who met via a minor fender bender avoided the added excitement of a third party and a vehicular menage a trois.
CreditsClient Volkswagen Canada Agency Red Urban Christina Yu, executive creative director; Matt Syberg-Olsen, creative director/writer; Rose Sauquillo, sr. art director; Alicia Outschoorn, art director; Cooper Evoy, copywriter; Anna Tricinci, broadcast producer; Nicole Milette, digital strategy; Samantha Leirsch, digital producer; William Chong, Ricardo Peters, digital developers; Jesse Langille, interactive desiger. Production Sugino Studio Shin Sugino, director/DP; Andy McLeod, executive producer/line producer. Editorial Rooster Post Christina Humphries, editor. Post Fort York Andrew Rolfe, online compositor. Audio Keen Music Thomas Neuspiel, producer.
Directing Duo rubberband. Meshes Athleticism and Artistry In “Sabrina” For Nike Basketball
Directing duo rubberband. of production house SMUGGLER blends sport and symphony in perfect harmony in “Sabrina” for Nike, featuring basketball superstar and newly minted WNBA champion, Sabrina Ionescu.
Playing on the court alongside classical musicians, the film masterfully captures the passion and precision of basketball in sync with the elegance of strings and horns, creating a harmonious celebration of athleticism and artistry.
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