Savanah Leaf of Park Pictures directed this two-and-a-half minute film for Vrbo out of agency Crispin Porter Bogusky (CPB). The piece features John Legend and real-life families who didn’t realize they’d be experiencing surprise reunions with loved ones while cameras rolled. The scenes play out as Legend performs a new version of the classic song “I Can See Clearly Now.”
During this week’s season finale of The Voice, Vrbo released this film, titled After a Long Wait, which celebrates joyful reunions between loved ones who had been apart for some time.
Legend joined with close collaborator and singer/songwriter Raphael Saadiq to produce the song. And Leaf, whose credits include Gary Clark Jr.s “This Land” music video, was brought on board to direct.
Credits
Client Vrbo Lish Kennedy, VP of global brand; Danny Parker, global creative director; Kate Rush Sheehy, sr. director, global brand strategy; Hayley McKeon, sr. brand manager. Agency CPB Jorge Calleja, chief creative officer; Jason Pierce, Rafa Segri, Kiko Mattoso, creative directors; Kimberly McDonald, associate creative director; Divya Seshadri, sr. art director; Meghan O’Neill, sr. copywriter; Sloan Schroeder, VP, executive producer. Production Park Pictures Savanah Leaf, director; Jackie Kelman Bisbee, Cody Ryder, exec producers; Anne Bobroff, sr. head of production; Chelsea Schwiering, head of production; Alexandra Lisee, producer. Editorial Final Cut LA Ari Tomasettig, editor; Suzy Ramirez, exec producer. Color Framestore London Simon Bourne, colorist; Chris Anthony, sr. producer. Finishing Hecho Studio LA Gail Butler, postproduction director. Audio Post Lime Studios Matt Miller, engineer; Susie Boyajan, exec producer. Talent and Music Strategy 360 Agency
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
