Savanah Leaf of Park Pictures directed this two-and-a-half minute film for Vrbo out of agency Crispin Porter Bogusky (CPB). The piece features John Legend and real-life families who didn’t realize they’d be experiencing surprise reunions with loved ones while cameras rolled. The scenes play out as Legend performs a new version of the classic song “I Can See Clearly Now.”
During this week’s season finale of The Voice, Vrbo released this film, titled After a Long Wait, which celebrates joyful reunions between loved ones who had been apart for some time.
Legend joined with close collaborator and singer/songwriter Raphael Saadiq to produce the song. And Leaf, whose credits include Gary Clark Jr.s “This Land” music video, was brought on board to direct.
Credits
Client Vrbo Lish Kennedy, VP of global brand; Danny Parker, global creative director; Kate Rush Sheehy, sr. director, global brand strategy; Hayley McKeon, sr. brand manager. Agency CPB Jorge Calleja, chief creative officer; Jason Pierce, Rafa Segri, Kiko Mattoso, creative directors; Kimberly McDonald, associate creative director; Divya Seshadri, sr. art director; Meghan O’Neill, sr. copywriter; Sloan Schroeder, VP, executive producer. Production Park Pictures Savanah Leaf, director; Jackie Kelman Bisbee, Cody Ryder, exec producers; Anne Bobroff, sr. head of production; Chelsea Schwiering, head of production; Alexandra Lisee, producer. Editorial Final Cut LA Ari Tomasettig, editor; Suzy Ramirez, exec producer. Color Framestore London Simon Bourne, colorist; Chris Anthony, sr. producer. Finishing Hecho Studio LA Gail Butler, postproduction director. Audio Post Lime Studios Matt Miller, engineer; Susie Boyajan, exec producer. Talent and Music Strategy 360 Agency
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
