Savanah Leaf of Park Pictures directed this two-and-a-half minute film for Vrbo out of agency Crispin Porter Bogusky (CPB). The piece features John Legend and real-life families who didn’t realize they’d be experiencing surprise reunions with loved ones while cameras rolled. The scenes play out as Legend performs a new version of the classic song “I Can See Clearly Now.”
During this week’s season finale of The Voice, Vrbo released this film, titled After a Long Wait, which celebrates joyful reunions between loved ones who had been apart for some time.
Legend joined with close collaborator and singer/songwriter Raphael Saadiq to produce the song. And Leaf, whose credits include Gary Clark Jr.s “This Land” music video, was brought on board to direct.
CreditsClient Vrbo Lish Kennedy, VP of global brand; Danny Parker, global creative director; Kate Rush Sheehy, sr. director, global brand strategy; Hayley McKeon, sr. brand manager. Agency CPB Jorge Calleja, chief creative officer; Jason Pierce, Rafa Segri, Kiko Mattoso, creative directors; Kimberly McDonald, associate creative director; Divya Seshadri, sr. art director; Meghan O’Neill, sr. copywriter; Sloan Schroeder, VP, executive producer. Production Park Pictures Savanah Leaf, director; Jackie Kelman Bisbee, Cody Ryder, exec producers; Anne Bobroff, sr. head of production; Chelsea Schwiering, head of production; Alexandra Lisee, producer. Editorial Final Cut LA Ari Tomasettig, editor; Suzy Ramirez, exec producer. Color Framestore London Simon Bourne, colorist; Chris Anthony, sr. producer. Finishing Hecho Studio LA Gail Butler, postproduction director. Audio Post Lime Studios Matt Miller, engineer; Susie Boyajan, exec producer. Talent and Music Strategy 360 Agency
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More