Savanah Leaf of Park Pictures directed this two-and-a-half minute film for Vrbo out of agency Crispin Porter Bogusky (CPB). The piece features John Legend and real-life families who didn’t realize they’d be experiencing surprise reunions with loved ones while cameras rolled. The scenes play out as Legend performs a new version of the classic song “I Can See Clearly Now.”
During this week’s season finale of The Voice, Vrbo released this film, titled After a Long Wait, which celebrates joyful reunions between loved ones who had been apart for some time.
Legend joined with close collaborator and singer/songwriter Raphael Saadiq to produce the song. And Leaf, whose credits include Gary Clark Jr.s “This Land” music video, was brought on board to direct.
CreditsClient Vrbo Lish Kennedy, VP of global brand; Danny Parker, global creative director; Kate Rush Sheehy, sr. director, global brand strategy; Hayley McKeon, sr. brand manager. Agency CPB Jorge Calleja, chief creative officer; Jason Pierce, Rafa Segri, Kiko Mattoso, creative directors; Kimberly McDonald, associate creative director; Divya Seshadri, sr. art director; Meghan O’Neill, sr. copywriter; Sloan Schroeder, VP, executive producer. Production Park Pictures Savanah Leaf, director; Jackie Kelman Bisbee, Cody Ryder, exec producers; Anne Bobroff, sr. head of production; Chelsea Schwiering, head of production; Alexandra Lisee, producer. Editorial Final Cut LA Ari Tomasettig, editor; Suzy Ramirez, exec producer. Color Framestore London Simon Bourne, colorist; Chris Anthony, sr. producer. Finishing Hecho Studio LA Gail Butler, postproduction director. Audio Post Lime Studios Matt Miller, engineer; Susie Boyajan, exec producer. Talent and Music Strategy 360 Agency
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More