Samuel Albis, who earned inclusion into SHOOT’s 2011 New Directors Showcase, directed this video via his production company YBP, promoting a grassroots event at Miami Dade Parks.
The video shows a man making his way through Miami as a bottom-half split screen puts a pair of legs on roller skates under him. The high-energy piece drove traffic to Bayfront Park in downtown Miami for a roller skating rink event in February. Some 1,500 skaters turned out for the night. Dubbed Bayskate Miami, the monthly event will be ongoing to June.
The Bayskate event is the brainchild of Macias Advertising which won a Miami Parks and Recreation Division “Public Space” competition to come up with an event for the public at large tapping into Miami Date Parks.
CreditsClient Miami Parks and Recreation Division/Bayskate Miami Agency Macias Advertising Marcos Macias, Christian Reslen, creative directors; Arnaud Pages, art director. Production YBP Samuel “Sammy” Albis, director; Juan Barriga, DP; Alessandra Gherardi, executive producer; Daniel Merendoni, line producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More