Samuel Albis, who earned inclusion into SHOOT’s 2011 New Directors Showcase, directed this video via his production company YBP, promoting a grassroots event at Miami Dade Parks.
The video shows a man making his way through Miami as a bottom-half split screen puts a pair of legs on roller skates under him. The high-energy piece drove traffic to Bayfront Park in downtown Miami for a roller skating rink event in February. Some 1,500 skaters turned out for the night. Dubbed Bayskate Miami, the monthly event will be ongoing to June.
The Bayskate event is the brainchild of Macias Advertising which won a Miami Parks and Recreation Division “Public Space” competition to come up with an event for the public at large tapping into Miami Date Parks.