Samuel Albis, who earned inclusion into SHOOT’s 2011 New Directors Showcase, directed this video via his production company YBP, promoting a grassroots event at Miami Dade Parks.
The video shows a man making his way through Miami as a bottom-half split screen puts a pair of legs on roller skates under him. The high-energy piece drove traffic to Bayfront Park in downtown Miami for a roller skating rink event in February. Some 1,500 skaters turned out for the night. Dubbed Bayskate Miami, the monthly event will be ongoing to June.
The Bayskate event is the brainchild of Macias Advertising which won a Miami Parks and Recreation Division “Public Space” competition to come up with an event for the public at large tapping into Miami Date Parks.
Credits
Client Miami Parks and Recreation Division/Bayskate Miami Agency Macias Advertising Marcos Macias, Christian Reslen, creative directors; Arnaud Pages, art director. Production YBP Samuel “Sammy” Albis, director; Juan Barriga, DP; Alessandra Gherardi, executive producer; Daniel Merendoni, line producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
