Pulse Films' Sam Pilling’s directed this Nike Football spot from Wieden+Kennedy London celebrating England’s unexpected journey at the World Cup 2018.
“Believe As One” captures the spirit of the team and the mood of the nation following their epic and unexpected triumph into the World Cup semi-finals. And although the conclusion of their adventure came up short, the country united over one of the most promising teams England has had in a generation. This film tells that story.
Client Nike Agency Wieden+Kennedy, London Paddy Treacy, creative director; Ben Shaffery, Max Batten, creatives; Richard Adkins, producer. Production Pulse Films Sam Pilling, director; James Sorton, exec producer; Alistair Payne-James, producer; Deepa Keshvala, DP; Ben Gill, 1st AD; Grace Zito, wardrobe stylist; Hector Dockrill, 2nd unit director; David French, 2nd unit producer; Nick Morris, 2nd unit DP. Casting Kharmel Cochrane, casting director. Editorial Stitch Paul O’Reilly, editor. Color Framestore Simon Bourne, colorist. Audio 750MPH Sam Ashwell, sound designer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
