Pulse Films' Sam Pilling’s directed this Nike Football spot from Wieden+Kennedy London celebrating England’s unexpected journey at the World Cup 2018.
“Believe As One” captures the spirit of the team and the mood of the nation following their epic and unexpected triumph into the World Cup semi-finals. And although the conclusion of their adventure came up short, the country united over one of the most promising teams England has had in a generation. This film tells that story.
Client Nike Agency Wieden+Kennedy, London Paddy Treacy, creative director; Ben Shaffery, Max Batten, creatives; Richard Adkins, producer. Production Pulse Films Sam Pilling, director; James Sorton, exec producer; Alistair Payne-James, producer; Deepa Keshvala, DP; Ben Gill, 1st AD; Grace Zito, wardrobe stylist; Hector Dockrill, 2nd unit director; David French, 2nd unit producer; Nick Morris, 2nd unit DP. Casting Kharmel Cochrane, casting director. Editorial Stitch Paul O’Reilly, editor. Color Framestore Simon Bourne, colorist. Audio 750MPH Sam Ashwell, sound designer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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