TurboTax®, the online tax preparation service from Intuit Inc. (Nasdaq: INTU), has launched its “All People Are Tax People” brand campaign for Wieden+Kennedy, Portland, Ore., which includes this anthem :60 directed by Sam Brown of production house Imperial Woodpecker.
The spot showcases relatable scenarios and the amazing feats people accomplish every day. Having a baby. Acing a science fair project. Cooking marvelous meals. All the things, big and small, that people accomplish each and every day–yet somehow these same folks seem intimidated over the prospects of doing their own tax returns. TurboTax provides the tools, guidance and experts to help them embrace a DIY approach to their taxes.
Credits
Client Intuit Turbo Tax Agency Wieden+Kennedy, Portland, Ore. Jason Bagley, Eric Baldwin, executive creative directors; Patty Orlando, Kevin Jones, creative directors; Pierre Joufray, art director; Becca Wadlinger, copywriter; Matt Hunnicutt, director of production; Ben Grylewicz, director of film/director of art; Chris Capretto, producer; Angela Jones, Chirstian Clay, strategic planning. Production Imperial Woodpecker, Sam Brown, director; Doug Halbert, managing partner/exec producer; Charlie Cocuzza, sr. exec producer; Stephanie Hodge, exec producer; Adam Arkapaw, DP. Editorial Cabin Editing Company Sam Ostrove, editor; Jasmine McCullough, Ian DeVore, Mimi Bergen, assistant editors. VFX The Mill Ben Smith, VFX supervisor; Dave Lawson, creative director; Chris "Badger" Knight, Flame assistant; Annie Rosick, executive cretaive director; Anastasia Von Rahl, VFX exec producer. Sound Design/Audio Post Eleven Jeff Payne, sound designer/mixer; Andrew Smith, assistant sound mixer; Melissa Elston, exec producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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