TurboTax®, the online tax preparation service from Intuit Inc. (Nasdaq: INTU), has launched its “All People Are Tax People” brand campaign for Wieden+Kennedy, Portland, Ore., which includes this anthem :60 directed by Sam Brown of production house Imperial Woodpecker.
The spot showcases relatable scenarios and the amazing feats people accomplish every day. Having a baby. Acing a science fair project. Cooking marvelous meals. All the things, big and small, that people accomplish each and every day–yet somehow these same folks seem intimidated over the prospects of doing their own tax returns. TurboTax provides the tools, guidance and experts to help them embrace a DIY approach to their taxes.
Credits
Client Intuit Turbo Tax Agency Wieden+Kennedy, Portland, Ore. Jason Bagley, Eric Baldwin, executive creative directors; Patty Orlando, Kevin Jones, creative directors; Pierre Joufray, art director; Becca Wadlinger, copywriter; Matt Hunnicutt, director of production; Ben Grylewicz, director of film/director of art; Chris Capretto, producer; Angela Jones, Chirstian Clay, strategic planning. Production Imperial Woodpecker, Sam Brown, director; Doug Halbert, managing partner/exec producer; Charlie Cocuzza, sr. exec producer; Stephanie Hodge, exec producer; Adam Arkapaw, DP. Editorial Cabin Editing Company Sam Ostrove, editor; Jasmine McCullough, Ian DeVore, Mimi Bergen, assistant editors. VFX The Mill Ben Smith, VFX supervisor; Dave Lawson, creative director; Chris "Badger" Knight, Flame assistant; Annie Rosick, executive cretaive director; Anastasia Von Rahl, VFX exec producer. Sound Design/Audio Post Eleven Jeff Payne, sound designer/mixer; Andrew Smith, assistant sound mixer; Melissa Elston, exec producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
