Joan Creative devised this campaign for confectionery brand Black Forest that introduces us to The People of The Black Forest–a previously unknown civilization, nestled in the verdant green forest, who have built a community around harvesting land fertile with deliciously juicy gummies and fruit flavored snacks. Through the reverence and traditions of the people of The Black Forest, the “So Juicy, Ja!” campaign showcases what makes Black Forest so special–deliciously juicy products made with real ingredients.
Directed by Sam Brown of production house Imperial Woodpecker, this extended spot shows the lengths The People of The Black Forest go to bring their gummies home.
Credits
Client Black Forest Agency Joan Creative Jaime Robinson, chief creative officer; Dave Canning, executive creative director; Michelle Lamont, copywriter; Rose Sacktor, art director; Joyce Lee, executive producer. Production Imperial Woodpecker Sam Brown, director; Michaela Johnson, producer; Doug Halbert, managing director; Simon Duggan, DP; Neville Stevenson, production designer; Barbara Darrah, costume designer; Amanda Piearcey, costume/props maker; Abby Collins, Margaret Petchell, make-up/hair artists. Production Services, New Zealand Cherokee Films. Editorial & Sound Mackenzie Cutler Ian Mackenzie, Mike Leuis, editors; Brandon Isralasky, assistant editor; Gina Pagano, exec producer; Sam Shaffer, sound designer/mixer. VFX/Finishing The Mill Eliana Carranza-Pitcher, exec producer; Bugs Russell, Julia Moore, producers; Mia Lalanne, production coordinator; Ruben Vandebroek, shoot supervisor; Corey Brown, creative director; Taner Besen, 2D lead artist; Brice Linane, 3D lead artist; Antoine Douadi, Manu Gaulot, James Cucahy, Gabriel Kim, Lucia Kim, Dhruv Shankar, Nathan Kane, Dae Yoon Kang, Yongjae Lee, 2D artists; Sandor Toledo, Tim Kim, 3D artists. Color The Mill Adam Scott, colorist; Thatcher Peterson, exec producer; Liza Kerlin, sr. color producer. Music Walker Music Peter Gannon, creative director/partner; Abbey Hendrix, sr. producer; Julianne Wilson, associate producer; Christopher Keyes, engineer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
