To honor the sixth anniversary remembrance of the Sandy Hook School shooting, Sandy Hook Promise has launched its latest PSA, “Point of View.” Created by BBDO New York and directed by Rupert Sanders of MJZ, the chilling video highlights how often a shooter goes unnoticed until it’s too late.
“Point of View” follows students throughout their average high school day as they prepare for their class election. But the film takes a dark turn when it’s revealed to the viewer that they’ve been seeing the story through the eyes of a shooter all along. And only when the shooter raises his gun into frame do the students finally notice him too. The film serves as a shocking reminder of how easy it is to ignore the warning signs of someone on their way to becoming a shooter.
The PSA is running on Sandy Hook Promise’s social channels.
Credits
Client Sandy Hook Promise Agency BBDO New York David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Peter Alsante, sr. creative director; Bianca Guimaraes; Jim Connolly, associate creative director/copywriter; Marcus Johnston, associate creative director/art director; David Rolfe, director of integrated production; Alex Gianni, executive producer; Julia Millison, music producer. Production MJZ Rupert Sanders, director; Jess Hall, DP; Kate Leahy, exec producer; Adriana Cebada Mora, producer. Editorial Work Editorial Ben Jordan, editor; Trevor Myers, assistant editor; Jane Dilworth, EP/partner; Erica Thompson, exec producer; Chris Delarenal, producer. VFX Blacksmith Eliza Randall, VFX supervisor; Daniel Morris, lead compositor; Yebin Ahn, compositor; Charlotte Arnold, exec producer; Tina Chen, VFX producer. Roto Studio 8 Tracking QLBeans Music/Sound TBD/Barking Owl Morgan Johnson, sound designer; Kelly Bayett, creative director/EP; Ashley Bento, producer. Audio Post Heard City Keith Reynaud, Eric Warzecha, mixers; Gloria Pitagorsky, managing director/partner; Jackie James, exec producer. ADR Lime Studio Zac Fisher, audio engineer; Kevin McAlpine, audio assistant Susie Boyajan, exec producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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