To honor the sixth anniversary remembrance of the Sandy Hook School shooting, Sandy Hook Promise has launched its latest PSA, “Point of View.” Created by BBDO New York and directed by Rupert Sanders of MJZ, the chilling video highlights how often a shooter goes unnoticed until it’s too late.
“Point of View” follows students throughout their average high school day as they prepare for their class election. But the film takes a dark turn when it’s revealed to the viewer that they’ve been seeing the story through the eyes of a shooter all along. And only when the shooter raises his gun into frame do the students finally notice him too. The film serves as a shocking reminder of how easy it is to ignore the warning signs of someone on their way to becoming a shooter.
The PSA is running on Sandy Hook Promise’s social channels.
Credits
Client Sandy Hook Promise Agency BBDO New York David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Peter Alsante, sr. creative director; Bianca Guimaraes; Jim Connolly, associate creative director/copywriter; Marcus Johnston, associate creative director/art director; David Rolfe, director of integrated production; Alex Gianni, executive producer; Julia Millison, music producer. Production MJZ Rupert Sanders, director; Jess Hall, DP; Kate Leahy, exec producer; Adriana Cebada Mora, producer. Editorial Work Editorial Ben Jordan, editor; Trevor Myers, assistant editor; Jane Dilworth, EP/partner; Erica Thompson, exec producer; Chris Delarenal, producer. VFX Blacksmith Eliza Randall, VFX supervisor; Daniel Morris, lead compositor; Yebin Ahn, compositor; Charlotte Arnold, exec producer; Tina Chen, VFX producer. Roto Studio 8 Tracking QLBeans Music/Sound TBD/Barking Owl Morgan Johnson, sound designer; Kelly Bayett, creative director/EP; Ashley Bento, producer. Audio Post Heard City Keith Reynaud, Eric Warzecha, mixers; Gloria Pitagorsky, managing director/partner; Jackie James, exec producer. ADR Lime Studio Zac Fisher, audio engineer; Kevin McAlpine, audio assistant Susie Boyajan, exec producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
