Captain Obvious returns in the latest Hotels.com campaign from CP+B, Boulder, Colo. The Captain shows us how life’s everyday moments are anything but rewarding whereas the Hotels.com Rewards program is full of gratification.
In this spot titled “Binge,” director Ruben Fleischer of Caviar shows us the unrewarding state of marathon binge watching as a couple stays couch bound watching 10 seasons of a TV series, unaware of how much time has elapsed and how much of life could have been lived during their passive pursuit–though there are some hints around them such as spider webs on the ceiling.
Credits
Client Hotels.com Agency CP+B Boulder Ralph Watson, VP, chief creative officer; Brian Friedrich, creative director; Brett Dixon, Nicholas Buckingham, associate creative directors; Ian Hill, copywriter; Dave Swartz, VP, executive director of art direction and design; Billy Li, designer; Lindsey Baltimore, art producer; Sloan Schroeder, VP, director of content production, Boulder; Rachel Noonan, video producer. Production Caviar, Los Angeles Ruben Fleischer, director; Michael Sagol, Jasper Thomlinson, exec producers; Ken Seng, DP. Editorial NO6, Santa Monica, Calif. Chan Hatcher, editor; Randy Baublis, assistant editor; Michelle Dorsch, post producer. Postproduction NO7, Santa Monica Verdi Sevenhuysen, VFX artist. Audio Post Lime Studios, Santa Monica Mark Meyuhas, mixer; Susie Boyajan, exec producer. Animation Method Design Studios, NY Telecine Company 3 Siggy Ferstl, colorist; Matt Moran, sr. producer, telecine.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
