Captain Obvious returns in the latest Hotels.com campaign from CP+B, Boulder, Colo. The Captain shows us how life’s everyday moments are anything but rewarding whereas the Hotels.com Rewards program is full of gratification.
In this spot titled “Binge,” director Ruben Fleischer of Caviar shows us the unrewarding state of marathon binge watching as a couple stays couch bound watching 10 seasons of a TV series, unaware of how much time has elapsed and how much of life could have been lived during their passive pursuit–though there are some hints around them such as spider webs on the ceiling.
Credits
Client Hotels.com Agency CP+B Boulder Ralph Watson, VP, chief creative officer; Brian Friedrich, creative director; Brett Dixon, Nicholas Buckingham, associate creative directors; Ian Hill, copywriter; Dave Swartz, VP, executive director of art direction and design; Billy Li, designer; Lindsey Baltimore, art producer; Sloan Schroeder, VP, director of content production, Boulder; Rachel Noonan, video producer. Production Caviar, Los Angeles Ruben Fleischer, director; Michael Sagol, Jasper Thomlinson, exec producers; Ken Seng, DP. Editorial NO6, Santa Monica, Calif. Chan Hatcher, editor; Randy Baublis, assistant editor; Michelle Dorsch, post producer. Postproduction NO7, Santa Monica Verdi Sevenhuysen, VFX artist. Audio Post Lime Studios, Santa Monica Mark Meyuhas, mixer; Susie Boyajan, exec producer. Animation Method Design Studios, NY Telecine Company 3 Siggy Ferstl, colorist; Matt Moran, sr. producer, telecine.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
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