A lad and his piggy bank–a character unto himself–team to get a Christmas present for a loved one in this Walmart spot directed by Rodrigo Garcia Saiz via Toronto production house Frank for agency Cossette Toronto. (Saiz is with Central Films, L.A. and Mexico City)
The piggy bank is on hand as we see the boy perform various chores in exchange for spare change. The coins of course wind up in the piggy bank.
Effects house behind the charming piggy bank was a52.
Titled “Piggy Bank Holiday,” the spot was cut by Stephen Sora at Saints Editorial.
Credits
Client Walmart Agency Cossette Toronto Carlos Moreno, chief creative officer; Craig McIntosh, Jaimes Zentil, executive creative directors; Julia Morra, Anthony Atkinson, creative directors; Clair Galea, producer. Production Frank, Toronto Rodrigo Garcia Saiz, director; Federico Cantini, DP; Jeff Schwartz, live-action producer; Danielle Kappy, exec producer. VFX a52 Urs Furrer, VFX supervisor; Andrew Romatz, CG supervisor; Adam Flynn, 2D lead; Joe Paniagua, Michael Relth, Evan Mayfield, Jaemin Lee, Michael Bettinardi, Joe Chiechi, Eevee Saucedo, 3D artists; Margherita Premuroso , character design; Sam Kober, John Valle, online editors; Stacy Kessler-Aungst, producer; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director. (Toolbox: Flame, Maya, Vray, Photoshop, Zbrush, Substance Designer) Color The Vanity Andrew Exworth, colorist; Kayla Baster, color producer; Stephanie Pennington, exec producer. Editorial Saints Editorial Stephen Sora, editor; Kelsey Dale-McGrath, assistant editor; Stephanie Hickman, producer; Tory Osler, Michelle Rich, exec producers.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
