A lad and his piggy bank–a character unto himself–team to get a Christmas present for a loved one in this Walmart spot directed by Rodrigo Garcia Saiz via Toronto production house Frank for agency Cossette Toronto. (Saiz is with Central Films, L.A. and Mexico City)
The piggy bank is on hand as we see the boy perform various chores in exchange for spare change. The coins of course wind up in the piggy bank.
Effects house behind the charming piggy bank was a52.
Titled “Piggy Bank Holiday,” the spot was cut by Stephen Sora at Saints Editorial.
Credits
Client Walmart Agency Cossette Toronto Carlos Moreno, chief creative officer; Craig McIntosh, Jaimes Zentil, executive creative directors; Julia Morra, Anthony Atkinson, creative directors; Clair Galea, producer. Production Frank, Toronto Rodrigo Garcia Saiz, director; Federico Cantini, DP; Jeff Schwartz, live-action producer; Danielle Kappy, exec producer. VFX a52 Urs Furrer, VFX supervisor; Andrew Romatz, CG supervisor; Adam Flynn, 2D lead; Joe Paniagua, Michael Relth, Evan Mayfield, Jaemin Lee, Michael Bettinardi, Joe Chiechi, Eevee Saucedo, 3D artists; Margherita Premuroso , character design; Sam Kober, John Valle, online editors; Stacy Kessler-Aungst, producer; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director. (Toolbox: Flame, Maya, Vray, Photoshop, Zbrush, Substance Designer) Color The Vanity Andrew Exworth, colorist; Kayla Baster, color producer; Stephanie Pennington, exec producer. Editorial Saints Editorial Stephen Sora, editor; Kelsey Dale-McGrath, assistant editor; Stephanie Hickman, producer; Tory Osler, Michelle Rich, exec producers.
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
