Running out of ink can be a pain in the neck. Luckily, HP has created the remedy to the many challenges of printing at home. Instant Ink — a subscription that automatically delivers ink to your door before you run out. To spread the word, in this campaign from Goodby Silverstein & Partners, HP is enlisting modern day spokes-vampires, portrayed by Beth Dover (Orange is the New Black) and Tom Musgraves (Fargo). The immortal couple has seen many human innovations over the centuries, but Instant ink changes their whole world.
This “Midday” :30 is part of the “They Print at Night” campaign series of spots directed by It’s Always Sunny in Philadelphia’s Rob McElhenney via production house Raucous.
McElhenney said, “We love using the fact that vampires can’t leave their house during the day to highlight how annoying it is to run out of ink.”
“The idea wasn’t to write TV commercials, but rather approach these more like an episodic sitcom. We want people to ask ‘when’s season 2 coming?!’ That’s why Rob was the perfect guy for the job,” said Laura Petruccelli, executive creative director, Goodby Silverstein & Partners.
CreditsClient HP Agency Goodby Silverstein & Partners Rich Silverstein, co-chairman; Laura Petruccelli, executive creative director; Andrew Bancroft, creative director; Roseanne Overston, art director; Kayla Lott, copywriter; Leila Gage, director of broadcast production; Tess Kenner, executive producer; Melissa Nagy, sr. producer; Bonnie Wan, partner, head of brand strategy; Christine Chen, partner, head of communications strategy; Dong Kim, group communications strategy director; Matt Hudgins, sr. communications strategist; Josh German, jr. communications strategist; Kelly Evans-Pfeifer, group brand strategy director; Cassidy Wilber, brand strategy director. Production Company Raucous Rob McElhenney, director; Steve Wi, Phyllis Koenig, owners/exec producers; Gonul Aldogan, head of production; Leanne Amos, producer; Mike Berlucci, DP; Rika Nakanishi, production designer; Dawn Boonyachlito, wardrobe stylist. Production, doormat tag shot Andrew Butte, director; Mark Sandoff, DP; Amanda Steigerwald, line producer. Photography Quinn Gravier, photographer; Keegan Attlee, photo assistant; Noah Daho, sr. print producer; Dmax Imaging, photo retouching. Editorial Union Editorial Graham Turner, editor; Connie Chuang, Roman Petrov, assistant editors; Michael Raimondi, president/managing partner; Joe Ross, exec producer. VFX/Finish KEVIN Tim Davies, ECD, partner; Robert Murdock, lead Flame/VFX supervisor; Sue Troyan, sr. exec producer/partner; Jami Schakel, sr. VFX producer. Telecine Company 3 Tom Poole, colorist; Alexandra Lubrano, color producer. Music Shortcake Music Katie Day, creative director; Kyle VandeKerkhoff, producer/mixer; Dmitriy Bolotnyy, composer. Sound Design/Audio Post Lime Studios Adam Primack, sound designer/mixer; Susie Boyajan, exec producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More