Running out of ink can be a pain in the neck. Luckily, HP has created the remedy to the many challenges of printing at home. Instant Ink — a subscription that automatically delivers ink to your door before you run out. To spread the word, in this campaign from Goodby Silverstein & Partners, HP is enlisting modern day spokes-vampires, portrayed by Beth Dover (Orange is the New Black) and Tom Musgraves (Fargo). The immortal couple has seen many human innovations over the centuries, but Instant ink changes their whole world.
This “Midday” :30 is part of the “They Print at Night” campaign series of spots directed by It’s Always Sunny in Philadelphia’s Rob McElhenney via production house Raucous.
McElhenney said, “We love using the fact that vampires can’t leave their house during the day to highlight how annoying it is to run out of ink.”
“The idea wasn’t to write TV commercials, but rather approach these more like an episodic sitcom. We want people to ask ‘when’s season 2 coming?!’ That’s why Rob was the perfect guy for the job,” said Laura Petruccelli, executive creative director, Goodby Silverstein & Partners.
Credits
Client HP Agency Goodby Silverstein & Partners Rich Silverstein, co-chairman; Laura Petruccelli, executive creative director; Andrew Bancroft, creative director; Roseanne Overston, art director; Kayla Lott, copywriter; Leila Gage, director of broadcast production; Tess Kenner, executive producer; Melissa Nagy, sr. producer; Bonnie Wan, partner, head of brand strategy; Christine Chen, partner, head of communications strategy; Dong Kim, group communications strategy director; Matt Hudgins, sr. communications strategist; Josh German, jr. communications strategist; Kelly Evans-Pfeifer, group brand strategy director; Cassidy Wilber, brand strategy director. Production Company Raucous Rob McElhenney, director; Steve Wi, Phyllis Koenig, owners/exec producers; Gonul Aldogan, head of production; Leanne Amos, producer; Mike Berlucci, DP; Rika Nakanishi, production designer; Dawn Boonyachlito, wardrobe stylist. Production, doormat tag shot Andrew Butte, director; Mark Sandoff, DP; Amanda Steigerwald, line producer. Photography Quinn Gravier, photographer; Keegan Attlee, photo assistant; Noah Daho, sr. print producer; Dmax Imaging, photo retouching. Editorial Union Editorial Graham Turner, editor; Connie Chuang, Roman Petrov, assistant editors; Michael Raimondi, president/managing partner; Joe Ross, exec producer. VFX/Finish KEVIN Tim Davies, ECD, partner; Robert Murdock, lead Flame/VFX supervisor; Sue Troyan, sr. exec producer/partner; Jami Schakel, sr. VFX producer. Telecine Company 3 Tom Poole, colorist; Alexandra Lubrano, color producer. Music Shortcake Music Katie Day, creative director; Kyle VandeKerkhoff, producer/mixer; Dmitriy Bolotnyy, composer. Sound Design/Audio Post Lime Studios Adam Primack, sound designer/mixer; Susie Boyajan, exec producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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