Protagonists race to elude their ominous “followers” in this Miller Lite spot directed by Ringan Ledwidge of Rattling Stick for DDB Chicago. The piece offers a commentary on social media, depicting what a world would look like if our online followers actually physical followed or stalked us.
The spot is driven by music from composer Phillip Kay of Woodwork Music, London, and sound design by Steve Rosen of Sonic Union, New York.
Client Miller Lite Agency DDB Chicago Ari Weiss, chief creative officer, worldwide; John Maxham, chief creative officer, Chicago; Myra Nussbaum, SVP, group creative director; Diane Jackson, chief production officer; Keith Jamerson, executive producer. Nick Howard, Nick Stoner, associate creative directors; Eric Zuncic, chief strategy officer, North America; Tricia Russo, chief strategy officer, Chicago; Alec Stern, director of music. Production Rattling Stick, Santa Monica, Calif. & London Ringan Ledwidge, director; Adam Arkapaw, DP; Joe Biggins, partner/exec producer; Jeff Shupe, exec producer. Editorial Work Editorial Rich Orrick, editor; Theo Mercado, assistant editor; Marlo Baird, exec producer; Brian Sharwath, producer. Music/Sound Woodwork Music, Salford, UK Phillip Kay, composer. Sound Design Sonic Union, New York Steve Rosen, sound designer. Audio Post Sonic Union, New York Steve Rosen, mixer. VFX/Post Blacksmith Iwan Zwarts, VFX supervisor; Tom Bussell, creative director; Charlotte Arnold, exec producer; Bindy St. Leger, producer; Mikey Pehanich, colorist.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
