Protagonists race to elude their ominous “followers” in this Miller Lite spot directed by Ringan Ledwidge of Rattling Stick for DDB Chicago. The piece offers a commentary on social media, depicting what a world would look like if our online followers actually physical followed or stalked us.
The spot is driven by music from composer Phillip Kay of Woodwork Music, London, and sound design by Steve Rosen of Sonic Union, New York.
Client Miller Lite Agency DDB Chicago Ari Weiss, chief creative officer, worldwide; John Maxham, chief creative officer, Chicago; Myra Nussbaum, SVP, group creative director; Diane Jackson, chief production officer; Keith Jamerson, executive producer. Nick Howard, Nick Stoner, associate creative directors; Eric Zuncic, chief strategy officer, North America; Tricia Russo, chief strategy officer, Chicago; Alec Stern, director of music. Production Rattling Stick, Santa Monica, Calif. & London Ringan Ledwidge, director; Adam Arkapaw, DP; Joe Biggins, partner/exec producer; Jeff Shupe, exec producer. Editorial Work Editorial Rich Orrick, editor; Theo Mercado, assistant editor; Marlo Baird, exec producer; Brian Sharwath, producer. Music/Sound Woodwork Music, Salford, UK Phillip Kay, composer. Sound Design Sonic Union, New York Steve Rosen, sound designer. Audio Post Sonic Union, New York Steve Rosen, mixer. VFX/Post Blacksmith Iwan Zwarts, VFX supervisor; Tom Bussell, creative director; Charlotte Arnold, exec producer; Bindy St. Leger, producer; Mikey Pehanich, colorist.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
