Protagonists race to elude their ominous “followers” in this Miller Lite spot directed by Ringan Ledwidge of Rattling Stick for DDB Chicago. The piece offers a commentary on social media, depicting what a world would look like if our online followers actually physical followed or stalked us.
The spot is driven by music from composer Phillip Kay of Woodwork Music, London, and sound design by Steve Rosen of Sonic Union, New York.
Client Miller Lite Agency DDB Chicago Ari Weiss, chief creative officer, worldwide; John Maxham, chief creative officer, Chicago; Myra Nussbaum, SVP, group creative director; Diane Jackson, chief production officer; Keith Jamerson, executive producer. Nick Howard, Nick Stoner, associate creative directors; Eric Zuncic, chief strategy officer, North America; Tricia Russo, chief strategy officer, Chicago; Alec Stern, director of music. Production Rattling Stick, Santa Monica, Calif. & London Ringan Ledwidge, director; Adam Arkapaw, DP; Joe Biggins, partner/exec producer; Jeff Shupe, exec producer. Editorial Work Editorial Rich Orrick, editor; Theo Mercado, assistant editor; Marlo Baird, exec producer; Brian Sharwath, producer. Music/Sound Woodwork Music, Salford, UK Phillip Kay, composer. Sound Design Sonic Union, New York Steve Rosen, sound designer. Audio Post Sonic Union, New York Steve Rosen, mixer. VFX/Post Blacksmith Iwan Zwarts, VFX supervisor; Tom Bussell, creative director; Charlotte Arnold, exec producer; Bindy St. Leger, producer; Mikey Pehanich, colorist.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
