This Bank of America commercial, “Commencement,” directed by Ringan Ledwidge of Rattling Stick for Leo Burnett, expresses hope for a brighter future in post-pandemic America.
“I really wanted to capture the spirit that runs through the country,” Ledwidge says of his vision for the spot. “It was important that the locations, although free of people, resonated emotionally, felt familiar and all-encompassing. I guess in a way they’re a reminder of the wonderful things we do and one day, step by step, will do again.”
Filming open fields, directing from afar and via Zoom, Ledwidge ensured the brand could shoot safely and remain “made in America.” Adding to the inspirational nature of the piece was a voiceover address delivered by Viola Davis.
Credits
Client Bank of America Agency Leo Burnett Liz Taylor, global chief creative officer; Andre Santa Cruz, Caio Batista, creative directors; Sue Desilva, executive creative director Mick McCabe, global chief strategy officer; Nicole Hayes, EVP, director of strategy; Dominic Hanley, SVP, strategy director; Ashley Geisheker, executive producer; Kimberly Cowie, sr. producer; Nancy Parnell, creative resource director. Production Rattling Stick Ringan Ledwidge, director; Joe Biggins, partner, exec producer; Jeff Shupe, exec producer; Richard McIntosh, head of production; Joey Zadwarny, line producer; Sean Curtis, associate producer. Adam Arkapaw, DP; Justin Charbonnet, 1st AD; Devon Wright, production supervisor; Bailey Padgett, assistant production supervisor. Editorial Work Editorial Rich Orrick, editor. VFX Parliament Color & Finish Harbor Picture Co. Elodie Ichter, colorist. Music KO Music Philip Kay, composer. Audio Post Harbor Picture Co. Mark Turrigiano, engineer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
