Nike Basketball’s “Bring Your Game” campaign kicks off with a film exploring the unique ways seven of hoops’ finest athletes — Kobe Bryant, Elena Delle Donne, Anthony Davis, Kevin Durant, Paul George, Kyrie Irving and LeBron James — prepare for success on the hardwood. From fishing to philosophy, the film’s vignettes might be comic, but each is rooted in the realities of its respective player. These prep rituals are observed firsthand by youngsters Peanut, Sean, Toni and Angel who set out to determine who deserves to be their favorite player.
Rick Famuyiwa of Superprime directed this five-minute Nike Basketball film for Wieden+Kennedy, Portland, Ore.
Credits
Client Nike Agency Wieden+Kennedy, Portland, Ore. Alberto Ponte, Ryan O’Rourke, creative directors; Edward Harrison, copywriter; Sara Phillips, art director; Erin Goodsell, Julie Gursha, Matt Hunnicutt, producers; Dan Viens, interactive director; Reid Schilperoort, interactive strategy; Brandon Thornton, strategic planning; Joe Staples, Mark Fitzloff, executive creative directors. Production Superprime Rick Famuyiwa, director; Rebecca Skinner, Michelle Ross, exec producers; Julia Roberson, line producer; Adam Kimmel, DP. Editorial Rock Paper Scissors Angus Wall, Damion Clayton, Austyn Daines, Lauren Dellara, editors; Ashley Bartell, post producer; Linda Carlson, Angela Dorian, post exec producers. VFX/Post The Mill Adam Scott, colorist; Chris Obal, Asa Fox, Sam Ziaie, color assists; Thatcher Peterson, exec producer, color; Diane Valera, color producer; Sue Troyan, sr. exec producer; Dan Roberts, sr. producer; Antonio Hardy, producer; Pat DeVaney, Chris Lewis, production coordinators; Tim Rudgard, Glyn Tebbutt, 2D lead artist; Don Kim, Lisa Ryan, Rob Winfield, Jeff Langlois, Chris Hunsberger, Remedy Huynh, Kelsey Napier, 2D artists. Sound Design Barking Owl Michael Anastasi, sound designer; Kelly Bayett, creative director/partner. Music Barry Cole, Agoraphone, Walker, music supervisors. Songs: “It’s Caper Time”-Quincy Jones “Dodgeball Theme Song”-Theodore Shapiro “Rebirth of Slick”-Digable Planets “Yamaji”-Yamato Ensemble “Rootbeer”-Under Control “Chopsticks”-Walker “Like a Boss”-Versy “Cut It Loose”-Chris Carthage Audio Post Lime Studios Rohan Young, mixer; Susie Boyajan, producer.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
