Nike Basketball’s “Bring Your Game” campaign kicks off with a film exploring the unique ways seven of hoops’ finest athletes — Kobe Bryant, Elena Delle Donne, Anthony Davis, Kevin Durant, Paul George, Kyrie Irving and LeBron James — prepare for success on the hardwood. From fishing to philosophy, the film’s vignettes might be comic, but each is rooted in the realities of its respective player. These prep rituals are observed firsthand by youngsters Peanut, Sean, Toni and Angel who set out to determine who deserves to be their favorite player.
Rick Famuyiwa of Superprime directed this five-minute Nike Basketball film for Wieden+Kennedy, Portland, Ore.
Credits
Client Nike Agency Wieden+Kennedy, Portland, Ore. Alberto Ponte, Ryan O’Rourke, creative directors; Edward Harrison, copywriter; Sara Phillips, art director; Erin Goodsell, Julie Gursha, Matt Hunnicutt, producers; Dan Viens, interactive director; Reid Schilperoort, interactive strategy; Brandon Thornton, strategic planning; Joe Staples, Mark Fitzloff, executive creative directors. Production Superprime Rick Famuyiwa, director; Rebecca Skinner, Michelle Ross, exec producers; Julia Roberson, line producer; Adam Kimmel, DP. Editorial Rock Paper Scissors Angus Wall, Damion Clayton, Austyn Daines, Lauren Dellara, editors; Ashley Bartell, post producer; Linda Carlson, Angela Dorian, post exec producers. VFX/Post The Mill Adam Scott, colorist; Chris Obal, Asa Fox, Sam Ziaie, color assists; Thatcher Peterson, exec producer, color; Diane Valera, color producer; Sue Troyan, sr. exec producer; Dan Roberts, sr. producer; Antonio Hardy, producer; Pat DeVaney, Chris Lewis, production coordinators; Tim Rudgard, Glyn Tebbutt, 2D lead artist; Don Kim, Lisa Ryan, Rob Winfield, Jeff Langlois, Chris Hunsberger, Remedy Huynh, Kelsey Napier, 2D artists. Sound Design Barking Owl Michael Anastasi, sound designer; Kelly Bayett, creative director/partner. Music Barry Cole, Agoraphone, Walker, music supervisors. Songs: “It’s Caper Time”-Quincy Jones “Dodgeball Theme Song”-Theodore Shapiro “Rebirth of Slick”-Digable Planets “Yamaji”-Yamato Ensemble “Rootbeer”-Under Control “Chopsticks”-Walker “Like a Boss”-Versy “Cut It Loose”-Chris Carthage Audio Post Lime Studios Rohan Young, mixer; Susie Boyajan, producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
