Timberland PRO launched a new commercial identity this week, celebrating skilled trade professionals with the release of a new tagline and ad campaign, “Always Do. Never Done.”
Part of the multi-spot package from The Martin Agency showcasing real workers in real-life work situations is “High Rise” which pays homage to construction workers.
The “Always Do. Never Done” campaign commercials were directed by Raymond Bark of Humble.
Client Timberland PRO Agency The Martin Agency Karen Costello, EVP, chief creative officer; Jerry Hoak, EVP, executive creative director; Trent Patterson, SVP, creative director; Alexander Zamiar, Jonathan Richman, creative directors; Pamela Mahan, VP, executive content producer; Coleman Sweeney, content producer; Karen Gates, creative services manager. Production Humble Raymond Bark, director; Eric Berkowitz, president/founder; Rich Pring, managing director; Cathleen O’Conor Stern, exec producer; Marci Geraci, head of production; Laura Heflin, producer. Editorial Whitehouse Post Chris Murphy, editor; Devin Stevens, assistant editor; Caitlin Grady, exec producer; Jessica Mann, producer. Finishing/VFX Carbon Kieran Walsh, lead Flame/partner; Matt Reilly, Chris Wiseman, Flame; Aubrey Woodiwiss, colorist; Max Benjamin, After FX; Frank Devlin, producer/EP/partner. Sound Design Massive Music Music Tiny Lion. Audio Post Rainmaker Studios Bob Arno, sound designer/mix engineer; Kristin O’Connor, exec producer/owner; Clinton Spell II, general manager/scheduler.
Tom Tagholm of Various Films directed this moving piece for the U.K.’s Department of Health and Social Care (DHSC) out of creative agency MullenLowe UK. Focused on adult social care, the public service film delves into the world of care providers and how they connect with those they help. We feel how gratifying it is to assist people in daily tasks, the value it brings to their lives--and to the lives of those who provide this special care. It’s a special career for people who might not have previously considered the role. It’s about a fulfilling job that fulfills lives. There’s a shared, reciprocal energy that emerges from working together in this way. Capturing this dynamic and doing justice to this human story grew out of the creatives and filmmaker spending an extended amount of time in this world--long before any scheduled lensing. At this juncture, there were no cameras, just getting to know those involved--sharing tea and chatting, driven by a curiosity about life. And this facilitated down the line the capturing of real human stories--trying not to get in the way of the natural rhythms of these special relationships as they unfolded. The mission was to recognize and capture all this--and in some cases uncover the significant moments and feelings inside of an apparently normal day. At the same time, the role of adult special care providers isn’t sugarcoated. There are challenges on both sides of the relationship. Yet there is a magic to the seemingly mundane, practical beats in a life--getting from point A to point B, answering emails, shopping, the daily tasks where the connection felt the most vivid and inspiring. One such task was seeing a man in a kitchen, cutting an onion for the first time, experiencing the joy of cooking. The... Read More
