Timberland PRO launched a new commercial identity this week, celebrating skilled trade professionals with the release of a new tagline and ad campaign, “Always Do. Never Done.”
Part of the multi-spot package from The Martin Agency showcasing real workers in real-life work situations is “High Rise” which pays homage to construction workers.
The “Always Do. Never Done” campaign commercials were directed by Raymond Bark of Humble.
Client Timberland PRO Agency The Martin Agency Karen Costello, EVP, chief creative officer; Jerry Hoak, EVP, executive creative director; Trent Patterson, SVP, creative director; Alexander Zamiar, Jonathan Richman, creative directors; Pamela Mahan, VP, executive content producer; Coleman Sweeney, content producer; Karen Gates, creative services manager. Production Humble Raymond Bark, director; Eric Berkowitz, president/founder; Rich Pring, managing director; Cathleen O’Conor Stern, exec producer; Marci Geraci, head of production; Laura Heflin, producer. Editorial Whitehouse Post Chris Murphy, editor; Devin Stevens, assistant editor; Caitlin Grady, exec producer; Jessica Mann, producer. Finishing/VFX Carbon Kieran Walsh, lead Flame/partner; Matt Reilly, Chris Wiseman, Flame; Aubrey Woodiwiss, colorist; Max Benjamin, After FX; Frank Devlin, producer/EP/partner. Sound Design Massive Music Music Tiny Lion. Audio Post Rainmaker Studios Bob Arno, sound designer/mix engineer; Kristin O’Connor, exec producer/owner; Clinton Spell II, general manager/scheduler.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
