Three tech nerds are at a tech convention-type event where they marvel over TurboTax incorporating a live CPA into their software. Titled “Tech Showcase,” this spot is part of a campaign from Wieden+Kennedy, Portland, Ore.
Randy Krallman of Smuggler directed “Tech Showcase.”
Client TurboTax Agency Wieden+Kennedy, Portland, Ore. Kevin Jones, Jason Campbell, Roberto Lastra, creative directors; Gus Solis, Andy Laugenour, copywriters; Joaquin Limon, art director; Molly Tanen, executive producer; Lisa K. Johnson, sr. producer; Jasmyn Barr, production coordinator; Amber Higgins, Bruno Frankel, strategic planning; Eric Baldwin, Jason Bagley, executive creative directors. Production Smuggler Randy Krallman, director; Brian Carmody, Patrick Milling-Smith, co-founders; Sue Yeon Ahn, exec producer; Ian Blain, producer. Editorial Cut+Run Frank Effron, Jay Nelson, editors; Moss Eletreby, Kelly Henson, assistant editors; Brian Mulvey, producer; Annabelle Dunbar-Whittaker, head of production; Amburr Farls, exec producer; Michelle Eskin, managing partner. VFX/Color Correction Method Studios Graham Dunglinson, exec producer; Randie Swanberg, creative director; Tommy Leckie, Gong Myung Lee, VFX shoot supervisors; Mario Caserta, sr. Flame artist; Bennett Lieber, sr. producer; Kate Fitzpatrick, coordinator. Sound/Mix Lime Sam Casas, engineer. Titles/Graphics W+K
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
