Three tech nerds are at a tech convention-type event where they marvel over TurboTax incorporating a live CPA into their software. Titled “Tech Showcase,” this spot is part of a campaign from Wieden+Kennedy, Portland, Ore.
Randy Krallman of Smuggler directed “Tech Showcase.”
CreditsClient TurboTax Agency Wieden+Kennedy, Portland, Ore. Kevin Jones, Jason Campbell, Roberto Lastra, creative directors; Gus Solis, Andy Laugenour, copywriters; Joaquin Limon, art director; Molly Tanen, executive producer; Lisa K. Johnson, sr. producer; Jasmyn Barr, production coordinator; Amber Higgins, Bruno Frankel, strategic planning; Eric Baldwin, Jason Bagley, executive creative directors. Production Smuggler Randy Krallman, director; Brian Carmody, Patrick Milling-Smith, co-founders; Sue Yeon Ahn, exec producer; Ian Blain, producer. Editorial Cut+Run Frank Effron, Jay Nelson, editors; Moss Eletreby, Kelly Henson, assistant editors; Brian Mulvey, producer; Annabelle Dunbar-Whittaker, head of production; Amburr Farls, exec producer; Michelle Eskin, managing partner. VFX/Color Correction Method Studios Graham Dunglinson, exec producer; Randie Swanberg, creative director; Tommy Leckie, Gong Myung Lee, VFX shoot supervisors; Mario Caserta, sr. Flame artist; Bennett Lieber, sr. producer; Kate Fitzpatrick, coordinator. Sound/Mix Lime Sam Casas, engineer. Titles/Graphics W+K
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More