Three tech nerds are at a tech convention-type event where they marvel over TurboTax incorporating a live CPA into their software. Titled “Tech Showcase,” this spot is part of a campaign from Wieden+Kennedy, Portland, Ore.
Randy Krallman of Smuggler directed “Tech Showcase.”
Client TurboTax Agency Wieden+Kennedy, Portland, Ore. Kevin Jones, Jason Campbell, Roberto Lastra, creative directors; Gus Solis, Andy Laugenour, copywriters; Joaquin Limon, art director; Molly Tanen, executive producer; Lisa K. Johnson, sr. producer; Jasmyn Barr, production coordinator; Amber Higgins, Bruno Frankel, strategic planning; Eric Baldwin, Jason Bagley, executive creative directors. Production Smuggler Randy Krallman, director; Brian Carmody, Patrick Milling-Smith, co-founders; Sue Yeon Ahn, exec producer; Ian Blain, producer. Editorial Cut+Run Frank Effron, Jay Nelson, editors; Moss Eletreby, Kelly Henson, assistant editors; Brian Mulvey, producer; Annabelle Dunbar-Whittaker, head of production; Amburr Farls, exec producer; Michelle Eskin, managing partner. VFX/Color Correction Method Studios Graham Dunglinson, exec producer; Randie Swanberg, creative director; Tommy Leckie, Gong Myung Lee, VFX shoot supervisors; Mario Caserta, sr. Flame artist; Bennett Lieber, sr. producer; Kate Fitzpatrick, coordinator. Sound/Mix Lime Sam Casas, engineer. Titles/Graphics W+K
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
