A swashbuckling captain is more than up to meeting head on an intergalactic invasion–that is, if he can find his keys. Otherwise his space ship will stay grounded. So rather than an adventure and a battle, we’re relegated to watching him, with his compatriots, fumbling around to see where he misplaced his keys.
A spokesman intervenes that as long as people misplace keys, you can count on GEICO to save you money on car insurance.
Randy Krallman of Smuggler directed this spot titled “Captain” for The Martin Agency.
Credits
Client GEICO Agency The Martin Agency Steve Bassett, group creative director; Neel Williams, Justin Harris, creative directors; Brett Alexander, executive producer; Heather Tanton-Collier, sr. content producer; M.A. Williams, jr. content producer. Production Smuggler Randy Krallman, director; Bryan Newman, DP; Ian Blain, line producer. Editorial Cut+Run Rob Ryang, editor; Beau Dickson, assistant editor; Ellese Jobin, editorial producer. VFX/Post The Mill Anastasia von Rahl, exec producer; Alex Bader, producer; Jake Fritz, production coordinator; Phil Crowe, executive creative director; Adam Scott, colorist. Remote Color Facility Running With Scissors Audio Heard City Mike Vitacco, sound designer/mixer; Sasha Awn, producer. Music American Public Music, stock music; Jeremy Turner, custom score.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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