In this spot, two penguins break away from their huge group to head to their annual breding ground. They don’t need to mindlessly follow others–after all, they have their own GPS. But technology isn’t all it’s cracked up to be, leaving our penguins lost in limbo.
A spokesman breaks in to tell us that as long as GPS fails someone, GEICO will be around to provide savings on car insurance.
Randy Krallman of Smuggler directed “The Great Penguin Migration” for The Martin Agency.
Client GEICO Agency The Martin Agency Steve Bassett, group creative director; Neel Williams, Justin Harris, creative directors; Brett Alexander, executive producer; Heather Tanton-Collier, sr. content producer; M.A. Williams, jr. content producer. Production Smuggler Randy Krallman, director; Bryan Newman, DP; Ian Blain, line producer. Editorial Cut+Run Rob Ryang, editor; Beau Dickson, assistant editor; Ellese Jobin, editorial producer. Finishing/VFX The Mill Anastasia von Rahl, exec producer; Alex Bader, producer; Jake Fritz, production coordinator; Phil Crowe, executive creative director; Adam Scott, colorist. Remote Color Facility Running with Scissors. Audio Post Heard City Mike Vitacco, sound designer, mixer; Sasha Awn, producer. Stock Music American Public Music
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
