Droga5’s first work for Scion since winning the business earlier this year comes in the form of the “Weird, Right?” campaign highlighting the unique look and personality of the vehicles. Three spots in the campaign embrace Scion’s wonderful quality of weirdness, including an ad titled and starring the “Recently Liberated Car Dealership Tubeman” whom we see behind the wheel.
It’s a good brand of “weird” in the sense that it stands for challenging convention, helping Scion break new ground at an affordable price.
Randy Krallman of Smuggler directed the three-spot package.
Credits
Client Scion Agency Droga5 David Droga, creative chairman; Ted Royer, chief creative officer; Neil Heymann, executive creative director; Lisa Fedyszyn, Jonathan McMahon, associate creative directors; Spencer LaVallee, Ben Bliss, sr. copywriters; Evan Schultz, Jen Lu, sr. art directors; Sally-Ann Dale, chief creation officer; Ben Davies, head of broadcast; Rob Marmor, producer. Production Smuggler Randy Krallman, director; Nigel Bluck, DP; Carole Hughes, exec producer; Ian Blain, producer. Editorial Mackenzie Cutler Erik Laroi, editor; Brendan Hogan, assistant editor; Sasha Hirschfield, exec producer. Postproduction The Mill Sean Costelloe, exec producer; Georgina Castle, producer; Mikey Rossiter, telecine; Jade Kim, 2D lead artist; Caio Sorrentino, 2D artist; Eric Pascarelli, shoot supervisor. Music Q Department Audio Heard City Eric Warzeca, mixer
This Netflix campaign from Wieden+Kennedy Portland gives the word “teaser” a whole new meaning. Netflix is showing entertainment fans around the globe a sneak peek at some of its highly anticipated titles to come this year .
The “Next on Netflix” brand campaign kicks off with this longform preview film titled “You’re Not Ready” featuring nearly three minutes of fan favorites and hidden Easter eggs that will keep fans guessing what’s to come in 2025. But if fans don’t look close enough at each scene, they may not catch hidden clues from some of Netflix’s most coveted movies and shows sprinkled throughout the film.
Directed by Megaforce via production company Iconoclast, the short film tells the story of a woman sitting in a corporate meeting, starved of any excitement. As her uneventful meeting continues, she sneakily pulls out her device and starts watching Netflix under the table. Suddenly, she’s propelled into Netflix’s universe and her action-packed adventure begins, as she takes on scenes from numerous genres and titles.
Our hero fan travels through the unique and thrilling worlds of Netflix’s biggest titles including Stranger Things, Squid Game, Wednesday, Emily in Paris, Cobra Kai, Happy Gilmore 2, and many, many more exciting Easter eggs that true fans and internet super sleuths will have to look closely to catch.
As the film concludes, it drums up even more anticipation and excitement for what’s to come when unveiling the final line--“You’re Not Ready For What’s Next.”
Together, W+K and Megaforce integrated 26 different Netflix shows and movies into the film. To seamlessly stitch one scene to the next, the team tapped editor Adriana Legay of Final Cut and integrated a unique... Read More
