Droga5’s first work for Scion since winning the business earlier this year comes in the form of the “Weird, Right?” campaign highlighting the unique look and personality of the vehicles. Three spots in the campaign embrace Scion’s wonderful quality of weirdness, including an ad titled and starring the “Recently Liberated Car Dealership Tubeman” whom we see behind the wheel.

It’s a good brand of “weird” in the sense that it stands for challenging convention, helping Scion break new ground at an affordable price.

Randy Krallman of Smuggler directed the three-spot package.

Credits

Client Scion Agency Droga5 David Droga, creative chairman; Ted Royer, chief creative officer; Neil Heymann, executive creative director; Lisa Fedyszyn, Jonathan McMahon, associate creative directors; Spencer LaVallee, Ben Bliss, sr. copywriters; Evan Schultz, Jen Lu, sr. art directors; Sally-Ann Dale, chief creation officer; Ben Davies, head of broadcast; Rob Marmor, producer. Production Smuggler Randy Krallman, director; Nigel Bluck, DP; Carole Hughes, exec producer; Ian Blain, producer. Editorial Mackenzie Cutler Erik Laroi, editor; Brendan Hogan, assistant editor; Sasha Hirschfield, exec producer. Postproduction The Mill Sean Costelloe, exec producer; Georgina Castle, producer; Mikey Rossiter, telecine; Jade Kim, 2D lead artist; Caio Sorrentino, 2D artist; Eric Pascarelli, shoot supervisor. Music Q Department Audio Heard City Eric Warzeca, mixer

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